Uniting worlds most valuable brands = millennials best for the world lives - worldclassbrands.tv

globalhealthmashup.jpg

.thanks to worldbank jim kim for #2030now back from future millennials

these other timelines 

2015

2025

2018  The Economist's 175th birthday of mediating end if hunger and 260th anniversary of adam smith mediating moral sentiment economies and societies

link back to work started by The Econoist Keynsian ---- in 1972 when seeing students test early digital networks started dialogues on valuing the web-mobile as greatest communications ever..one whose compound threats would collapse sustainability of human race unless health millennials led global villages to sustainability's rising expoentials

chris.macrae@yahoo.co.uk partners in publishing 
world record book of job creation washington  dc 301 881 1655 

worldclassbrands.jpg

https://www.youtube.com/watch?v=FbYo9daNiTY stories ofhttp://unacknowledgedgiant.com/ - last days as teenager spent navigating planes in ww2 over modern day Bangladesh; taught by Keynes how economists design youth futures round race to end poverty; saw next 25 year of broadcast tv destroy markets livelihood purposes; from 1972 coined entrepreneurial revolution after seeing students first experiments with digital learning networks; 1989 founded world class brands to ask whether world most valuable brands would ever value millennials livelihoods most; last public birthday party 2008 with Dr Yunus http://www.erworld.tv/sitebuildercontent/sitebuilderfiles/considerb1.pdf - legacy helped sponsor most student entrepreneur competitions on road to Atlanta Nov 2015 dedication twitter http://twitter.com/myunuslab  

How USA 20th C Part 2 Exponentially Destroyed Purpose as leading Nation of Next Generation Sustainability

 

HOW WAS MOST SUSTAINABLE NATION LOST

 

The way tv mass media spun designed in all the least social dynamics orf Orwell's big brotherdom. Specifically citizens were pied pipered by vested interests into uneconomic (too costl)( sectors : banking, politicians, healthcare, arms,  image-led heroes. Additionally energy and education failed in every way to value futures next generation needed most as service value multipliers could have replaced scarcities of consuming things

WHAT TO EMPOWER MILLENNIAL TO DO ABOUT THIS

 

In celebrating world record alumni networks of job creation, accept that North American millennials need to learn from and with the AAA millennials of Asia, Africa and Americas. Note the same crisis has trapped most of the richer European nations but each has a cultural and lost market freedom context that is politically different from the transparency analysis needed to entrepreneurially save USA from the fears its vested interests spin

 

Be modest enough to revisit what was possible to design  net generation around in 1984; note only open education's tipping point can lead americans millennials back. This also means accepting that for particular social purpsoes , USA is sworst in world least social designer of the internet however much noisy misnoma of social media may distract attention to this state of lost human reality

 

WORLD CLASS BRANDS Evidence

The Economist's Neurotic Trillionaire debate of America's 3rd Century

and its 1984 debate of which countries are going to spend next

3 decades making healthcare more than 2 times more expensive instead of more than 2 times more valuable

 

Its curriculum of entrepreneurial revolution designed from 1972 to search out millennial generation's 7 billion

most productive and collaborative livelihoods gravitated around the Keynsian goal of ending poverty

(ie end unsutsaing communities being those such as vilages withut any infrastrucre cause children

born into next to zero chance of developing the creative uniqueness each human can become) 

 

This 1984 analysis of 10 greatest freedom of net generation worldwide where you can see how usa

has led the loss of all but one of these freedoms (whose potential is at a tipping point between

2015 and 2018 the 175th anniversary of The Economist being founded to mediate end of poverty

and end of capital abuse of youth particularly amongst revolutionary times 1,0 Industrial Revolution,

recursive 2,1 Post Industrial Revolution as open society era of 10 times more win-win modeling

than speculating over scarcity of things)

 

The reason why four architecture levels of the top 12 brand leasdership foci of brand chartering

(valuing organisational learning of living scripts) involved partnering designs aimed to prevent greenwashing

of trillion dollar market sector's most sustainable purposes.

 

The fact that when we presented a special199  triple issue of journal of marketing management on brand reality

(every way that individual human passion and communal hman pride had been lost by tv advertising), the marketing

faculty at Harvard commented you may very well be right but no research funds will ever be available for

such an inquiry. Within 2.5 years the incoming Bush Administration closed down all unseen wealth research

into the missing metrics of intangibles, sustainability and transparency. Dotcoms and the virtual utilities

were misvalued and reckless led by Enronesque bosses and Android accountants- and none of this led

to improving internal auditing of reality of purpose as anyone correctly answering Jeopardy questions

on the history of US banking 1995-2015 may know. 


 World Class Brands  was formed quarter of a century ago to connect 3 knowledge flows that our books showed had become dangerously separated

c) best for the world leadership (networks)

a) best for millennial youth to connect their lives and livelihoods to

b) branding/freeing unprecedented changes in media and economics capable of sustaining 10 times more wealth and health for all starting with those born in places with the least (villages without electricity, running water, roads, education, health, hi-trust and ,low-cost credit networks0

We're half way there 

We know which leaders want to help millennials solve the most exciting goals any generation has united their life's work behind

we know where many youth and miilennials networks are; and which massive open educators wish to agent ob creation

but we have come across extraordinary resistance from lobbyists,  media and measurement professionals - confirmed as recently as the 2014 nobel prize for economics on how much work it takes to move over from a world of biggest to better for sustaining our childrens futures in a borderless world

if you'd like to join in your correspondence is welcomed  -chris.macrae@yahoo.co.uk washingtpon dc region 301 881 1655

also a short tour of some of our alumni 1  2  3

Diary for 2014-2015 as once in a generation year - transformation celebrations of return to sustainability of 7 billion beings and goodwill livelihoods for youth everywhere 

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ps in the 25 years before founding world  class brands my father at the Economist mediated all the opportunities and threats emerging for studying how students use digital learning networks from 1972 which owed their reliability to mass quality miracles that japanese electronics from the starts of the 1960s-

Norman Macrae coined or helped co-coin such ideas as telecommute, net generation, entrepreneurial revolution, future capitalism , post-industrial revolution, intrapreneur, millennium goals - he regarded the school of economics that pandered to big government after world war 2 as disgraceful political chicanery; he valued innovations that came from tge eastern hemisphere including:

quality electronic systems - japan from 1962

japan's open source crop science shared community-up particularly on rice and sustaining natural capital

meta ports and trading centres - expatriate chinese

bangladesh's villages mother networks for ending poverty _ part 1 pre-digital, part 2 post-digital

the population celebration that china would be epicentral to collaborating with millennials as the world peacefully raced to end all borders celebrating collaboration economics abundance as as opposite paradigm to scarcities caused by consuming up things

  

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 Unlike big brother organisations that use tv, the most microeconomic way for little sister networks to

save humanity is to offer 100 ways to linkin so that everyone who wants to sustain the huiman race can

join in with their most valuable community purpose. Please can you help us find the 100 ways that post 2015

connectors need to value linking in to brac  chris.macrae@yahoo.co.uk washingtion dc 301 881 1655 

valuetrue.com fan of the world 12 most colaborative job creators, co-publisher the GG Book of Wprld Record Job Creators,

CyberLibrarian of The Economist's net genration economist  diaspora advocate for sinoscotland.com & africanidol.tv 

& Open Learning Campus & womenuni.com World Class Brands Commons Asserted Macrae Family since 1988

100 links to BRAC

 

The GG Book of World Record Job Creators

 

 

online library of norman macrae--   500 million jobs to be created by free nursing college -IF you help 2030now

 

Mathematically the reason why markets are not being used to create jobs

and invest in milennials visions the way invited by  world bank leadership jim kim and other world record job creators is:

nobody in economics, media or banking is rewarded to empower such markets - this challenge is being mapped as curriclum at womenuni.com and frends of open learning campus

I wish that those in charge of the 1000 largest organisations in the world had to take a cultural driving test before they took on such leadership roles- please tell us if you come across a best coursera on culture - currently my favorite is: wiki  from Russia  -chris.macrae@yahoo.co.uk blogger of massive worldwide youth summits

The Economist 1984: The Net Generation 10 most valuable humans need to be those whose social mediation goes beyond news of millennium goals to investing in millennials action networks and communally serving them - eg Asian Pacific MillennialsAfrican MillennialsGreen Millennials, www millennails summits 1 2 rsvp chris.macrae@yahoo.co.uk to report sightings!

which trillion dollar value chains do you wish to re-purpose?- come blog with us at valuechains  

 

comparing 2014-15 Top 21 Entrepreneurial Revolutionaries for youth/net gen to action learn with

 2030nowjimkim2transcripts.doc 2030nowjimkim2transcripts.doc, 40 KB  #2030now .. youth celebrate at the world bank with Jim KIm 1  2  world bank ceo (& co-founder of PiHealth 

 

As Keynes predicted the sustainability of the human race, from the first generation to be more worldwide connected than geopolitically separated depends on celebrating twin capital empowerment of youth job creation as a more valuable media or social movement than the Olympics or any other world awareness stage the 20th C powered over. Help us co-edit The World Record Book of Job Creators -  

 

Further Resources- search space at Norman Macrae (pro-youth economist); YoungProfessionals.tv ; Blog of the Curriculum of Entrepreneurial Revolution

DO NOW chartering sub process of Youth's World Class Brands

 

GGTWIT: mail isabella@unacknowledgedgiant.com if you too twitter good news on youth jobs creation: Videos 1  2  3 from W4E and F4D; help 20000 job creating youth celebrate Atlanta live and millions linkin-

MY BIGGEST QUESTION OF 2015- what's yours?

why do old men spend half a trillion dollars of customers money a year on concepts for propositioning unsustainable products, and young women have next to zero budget or media for exploring concepts we's like to spend lives co-producing

 Diaries from 6 Generations of Macrae -

(twit 6Isabella video 1 2
(twit 5) Chris.Macrae@yahoo.co.uk washington dc tel 1 301 881 165
(twit 4 in memoriam ) Norman Macrae at The Economist; Reverend Norman Macrae missionary in Korea and Nigeria
3 Sir Kenneth Kemp 25 years of diaries with Gandhi and Russell from various British embassies including those trying to free people from Stalin and Hitler
2 Reverend Duncan Wood Green Paris North London
1 Reverend Donald -parish  Isle of Arran - contemporary James Wilson founder of The Economist - era when more than half of Scots became a Diaspora nation finding no work after take over of Scotland by English Empire following banking scam that bust Scotland as independent nation early 1700s
After 40 years of editing pro-youth economics at The Economist Norman Macrae helped us narrate World Class Brands first published in 1989. Our mission:  an exploration of what media and mediation processes would millennial youth need to value to co-create the most productive time on earth and live up to the most colaborative goals.

 

 

Our earlier book 2025 Report in 1984 had mapped 7 compound  crises of opportunity and risk that the net generation would need to bnavigate thrpugh in a world where value exchnages became borderless, virtual distance became costless in gthat a mobile app could be used anywhere access was available, and unlike the in dustrial world of consuming up thinksgs life critical knowhow can multiply value in use. 

As #2015now reaches the last years of the first wave of milennium goals we support cities which wish to twin in youth jobs co-creation as the most valauble human movement ever - one that will make hosting even the olympics look like small ade - linkin or join in some of youth diaries 1 2 3 on the greatest job creating meetups ever celebrated as Atlanta prepares to be the benchmark of all twin youth capitals with a joyful future 

If the whole planet is to sustain your and my grandchildren, Some time in the next few years the most massive revaluation of brands must happen. That's also if Jim Kim at head of world bank is correct in asking youth to value job creating twin cities expos as the net generation's defining social movement. This isnt only a developing world race , its a worldwide one - take Greece for example- would its youth rather be value as history's epicentre of Olympics, or as future's epicentre of job creating networks?

 

This web offers you all the clues you need to change to be the most trusted youth partnersing brands worldwide- start with our diary of job creating events and top twin capitals , co-edit your own googledoc, and join us at linkedin

 

chris.macrae@yahoo.co.uk 

YOUTHS MOST VALUABLE BRAND PARTNERS IN 21ST C?  22 months to go-can you help with Yunus Olympics Challenge? Expo 1 Atlanta Nov 2015

Goal to design brand partners with twin capitals around the world SO THAT youth job creating expos celebrate more valuable impact for livelihoods of worldwide net generation than Olympics (or any sporting event). What Atlanta's Coca-Cola could only image about Teaching in 1971, Atlanta2015 aims to help youth turn dreams into realities (whole planet system futires which Muhammad Yunus calls "social fiction" instead of the science fiction of racing to the moon). Atlanta is the home capital of Martin Luther King's family; hundreds of historically black universities have 15 year history ocelebrating annual  youth entrepreneur competitions, which since 2011 have extended into intrastate Yunus competitions (5 4 3 2 1)  where the whole state spends a day listening to its students greatest entrepreneurial and community regenerating solutions; prior to Atlanta the Nobel Laureate Youth Summit is calling off at Cape Town Oct 2014 - a chance to celebrate visions of Nelson Mandela and the nation that has changed its education system round 1 million jobs creating

Technical questions about valuing/connecting YunusBrand  ; about convergence of future capital youth summits over next 22 months

Process Partners include

Yunus family's singforhope movement 

student entrepreneur competitions

inviting students to make khan-academy style training modules (maximum 9 minute audios) and see which viralise throungh million youth action networks

connecting the world's top ILABs for mobilising microfranchises 

helping youth to wiki most joyful and collaborative post-2015 millennium goals 

linking world citizen chapters expert in crowdfunding and other youth capitalism funds

tell us if you know of a win-win partner possibility  -chris.macrae@yahoo.co.uk washington dc 1 301 881 1655

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VALUING BRAND REALITY 013-018

 look left


1994-1999


1989

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Norman Macrae Family Foundation for Youth Capitalism and Open Education welcomes your collaboration questions (especially on curriculum of Entrepreneurial Revolution)

chris.macrae@yahoo.co.uk washington dc region hotline 1 301 881 1655 

Jargon Note - Entrepreneurial Revolition http://erworld.tv  was the genre created in The Economist in 1972 after its deputy editor first got involved with student experiments in digital learning networks at what was then pompously-but-optimistically called the UK national Development Project in Computer Assisted Learning. After 40 year sof work at The Economist, one of Norman macrae’s first retirement projects at the end of 1988 was to found World Class Brands - a network for journalist for humanity and others who believed it is yet possible to design smart media that progresses the human lot

*2005: over 60 years after spending his last days as a teenager navigating RAF planes in ww2 over modern day Bangladesh, Norman Macrae funds research of the first 40 years of the Bangaldeshi microeconomic and grassroots networking Miracle- and Dr Muhammad Yunus kindly guests as Normans last public birthday party *.

1988: After 40 years of work at The Economist, Norman Macrae's first project was to set up World Class Brands for media experts who believed it could be possible to empower youth with smart educational media instead of powering over citizens with PR and tv ads imaging over reality - so what would Norman celebrate as youth's most joyful and collaborative brand of 2014-2017?

.


.2014 when you look back at the 20th c most famous brand , it was other odd that sugary water (Coca-Cola) became so famous. But if you lanalyseits promotions they were top class of their sort:

  • early into brand sponsoring pop song- i l's like to teach world to sing in perfect harmony;

  • leading sponsor of sportsman and olympics;

  • aiming to for highly designed visibility in the most fashionable settings particularly when there was little nightlife to cheer about during the prohibition after which Coke was the leader of Americana

  • Today as 21st C comes of age round massive youth collaboration and action heroines of the millennium's most inspired goals" all of these methods can be recycled so that superstars of music, sport and fashion give back to communities, and converge on atalnta nov 2015 with youth creating job creating open education media join such friend s of youth and yunus as thesingforhope, women4empowerment F4D andyouthcreativelab movements  in linking youth's most collaborative brand of the 21st C

associated references

Do you want to help NETGEN youth urgently celebrate heroes of 10 times more economical markets?


We (elders and youth of the net generation) would already be value multiplying on a totally different planet

if the top 11 who's Free Education who knew how to collaborate with each other

-can you help norman macrae foundation call for a microeducationsummit before we lose the lifetime knowledge of these great educators (many way over 70) ?

 
This exercise became the framework for our 1984 book (published after 12 years of debates in The Economist) on The Entrepreneurial Revolution of the net generation valuing telecommunications as the most valuable and urgent worldwide change the human race had ever experienced

 

If you work on your list of revolutions, you may enjoy graduating to a second exercise. How do you couple communications properties so that they flow every way round instead of having one bossy top.

 

COUPLED COMMUNICATIONS

Here is the sort of basic checklist that I would suggest every chiuld is literate in before adolescence

 

Communications is how your life is spent as a producer as well as how it is spent as a consumer

 

Commuincations is how collaborative, open and grounded in local diversity you map the world as well as how competitive, possessively closed and globally powerfully professions rule

 

Communications is how smart we mediate and educate with the commons as well as how much time we spend celebrating entertainments stars, gratuitous pleasures and being told by public servants that they need to administer state secrets.

 

If all of this sounds theoretical I had ho[e the opposite that it would heighten your curiosity. It turns out that when you address such valuable innovation questions as what purpose of a particular global sector would most sustain future generations and so grow worldwide communities in the information millennum of being more interconnected than separate, people explore wholly different purposes depending on how much they have rehearsed the entrepreneurial possibilities of COUPLED COMMUNICATIONS

 

Have a look at TrillionDollarAudit.com if you want to test this claim. or

join in mapping answers to this question:

Which Global Market Sectors has Yunus has most impact on

Note Norman Macrae Foundation is happy to share our analysis source with pro-youth economic networks interested in open data maps

 

....
 

 

Hi Everyone


Youth economists at Norman Macrae Foundation need help in relaunching this action script of the net generation and goodwill media -rsvp chris.macrae@yahoo.co.uk or phone washington dc hotline 1 301 881 1655

 

 DEMYSTIFYING THE CRISES OF ECONOMICS AND MEDIA

At www.wholeplanet.tv we ask who could help youth remediate the world - examples Sir Fazle Abedsupported by either Soros or Skoll seized the opportunity of 9 minute audio MOOC now or if Jim's launch goes the way I have heard him envision

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worldclassbrands.tv

DO YOU VALUE WORLD CLASS BRAND LEADERS

World Class Brands as defined by my 1989 book as those that celebrate better for the world and next generation impacts because:

  • They relentlessly seek to minimise gap between leadership vision and reality
  • They value an Unique Organising Purpose that serves organisation-wide win-win-wins between all the stakeholders of productive and demanding value exchange that regenerates a hi-trust free market (using job creating definitions that Adam Smith alumni would recognise)
  • Partnering strategies demand win-win-wins with other partners - to empower the million times more collaboration technology that the net generation could now be enjoying ever more peacefully (see my father and my 1984 book on liberating net generation youth to lead the most productive and heroic lifetimes our human race has ever celebrated)

 

THE 2 TIPPING POINTS OF WORLD CLASS BRANDS AND HUMAN SUSTAINABILITY

 

First tipping point was when I wrote the book in 1989 -  after a decade of using MIT marketing models on hundreds of the world's largest brands in 40 countries and hundreds of market sectors. These models showed that the western advertising industry was in crisis. Its old models of a different brand for every product and mother tongue made no economic sense as the world's communications became global as well as local. Wicked brand valuation algorithms had just be coined to represent the vested interests of old advertising and tangible global accountants- the sort whose quarterly extraction spun by Anderson devalued social trust and because you cannot own human capital -standard accounting books in workers as cost never investments even as we could now navigate an abundant age due to knowledge multiplying value in use unlike the scarciity economics spun by consuming up things

 

The second tipping point is NOW- quarter of a century later the urgent restoration of world class branding purpose may be our last exit from conditioning Orwell's Big Brother Future trajectory.

 

Threats concern such issues as

Not losing a generation of jobs in so-called developed countries

 

Not losing the bottom-up economics models that helped a country like Bangladesh race faster to end poverty than any 100 million person nation has ever seen

 

Defusing hate by helping invest in the joy of youth everywhere - but especially in the strangely termed Arab Spring nations - to be happy and free in the entrepreneurial sense defined in 1776 declaration of independence but not transparently lived in USA since world war 2 as anyone who lives near Washington D  as I do must know at least subconsciously

 

Opportunities relate to:

Open education revolving around 9 minute audio messages of the worlds servant leaders to millions o youth to interact

 

Helping celebrate those who dare challenge societies to unite in debating the greater purpose each market sector could sustain -  world class brands now apply to such trillion dollar sector visions of human sustainability more than they do to separated organisational brands

 

Developing a climate in which China is cheered every time it invests in mapping how to turn round a sector's sustainability be that energy, food security, affordable local health services ...

 

Join Norman Macrae Youth Foundation in our searches at www.wholeplanet.tv  & NormanMacrae.ning.com 

 

Can Soros challenge the world to rethink economics from the ground up

 

Will post-2015 millennium goals summits value open society bottom-up ngo models -led by sir fazle abed - more than fundraising

 

Is Jack Ma China's and the Web's Undercover Entrepreneurial Revolutionary

 

Will the Brazilian people showcase to the world how to ensure that they are not bankrupted by sporting spectacles that became all transitory image and no reality. In the process will the BBC rediscover that the 1984 world class brand purpose scripted for it here :by The Economist's then pro-youth economics editor in his 35th year of mapping back pro-youth  futures that every parent (however poor or previously disconnected from open knowhow) could join in valuing most as death of distance's age mobilised the chance to have a better for humanity dream and realise it.

 

 futureposible.jpg

 

breaking news : is coke losing its top 100 ranking of brands building america's future? 

 

crisis- ever since brand valuation algorithms were cooked up by advertising agenies in the late 1980,s they have been spinning destruction of youth's futures - to see what really helps economists design futures most parents want for their next generation see The Economist's wew.futurehistorian.tv  

 Help us search for 12-minute training modules that million of online youth can viralise to save the future of jobs and the planet -eg 12 minutes training on how not to be greenwashed

 

World Class Brands welcomes you to the web portal of MOOCs on economics, media and brands. One way to define the post-industrial revolution that my father was the first to systematically charter in The Economist from 1972 is; the age of spending more on media than anything else. Companion portals - linkedin

- help develop bottom up curriculum of economics - Bangladeshi perspective at http://globalgrameen.ning.com - The Economist's pro-youth economic perspective at http://normanmacrae.ning.com rsvp chris.macrae@yahoo.co.uk to nominate other economists interested in designing MOOC around 2010s = youth's most productive and collaborative time

Norman Macrae's selections of most exciting pro-youth advances in 20th c economics:

  • Japan as start of Asian pacific www century 1962 to 2062
  • Bangladesh since 1972
  • Keynes

Still to me mapped - economics valuing net generation's productivity with million times more collaboration tech than when man raced to moon in 1960s

 Whole Truth Planet

The threat compounded by a media saturated planet is we lose human sustainability because the spends on media dumb us down as per the Orwellian big brother or Huxley world of fear scenarios; the opportunity is to spend money on all our children knowledge networking 10 times more productivity around the most heroic collaboration goals our species is capable of.

GrameenEconomics.com is a MOOC portal for exporing what are the goals of Village Economics?

  • Sustainable Economics
  • Pro-Youth and Pro-Women Economics
  • Collaborative Economics
  • End Hunger Economics

Entrepreneurial Economics that serves to advance the human lot including the greatest service purposes and goals innovatively networked humans can aspire to

How is Global Village Economics connected with Mediating Futures Most Parents Want?

Happy 2013 -170th anniversary of 1843 birth of a medium for mediating end hunger and pro-youth futures of industrial revolution

What community medium since start of 4th quarter of 20th C do you trust to mediate post-industrial and www networking connected revolution?

 

Can you help Yunus.tv design MOOC of Village Economics linking in 12 minute training modules millions of youth viralise

Because 12-minute training modules are the building blocks of MOOC. If you find a MOOC with some outstanding pro-youth economic modules, we recommend you encourage its authors to team up combinatorially with others with pro-youth modules.

Here are a few of the MOOCS on media, brands and economics we know of being under construction and recommend Youth search through first. RSVP chris.macrae@yahoo.co.uk if you know of others this portal should be linking into.

MOOCS ARE COMING

  • Year 170 of using media to lead the end of hunger and end the abuse of youth
  • The genre of Entrepreneurial Revolution - and which of the 100 adjectival entrepreneurs since The Economist's launch of ER are on the side of sustaining the net generation as the msot produtive time to be a young person anywhere
  • Rating the potential of nations with enough public media to overcome the dumbing down of commercial media
  • Various Moocs on pro-youth economics:
  • The Bangladeshi perspective as epcentre of millennium goal achievement
  • The Asian Pacific www century perspective
  • Chartering brands with the most human purposes and multi-win models
  • Trillion Dollar Audit of the 7 worldwide markets whose purposes most determine human sustainability

  • Mapping job creating education from age 5 to 25
  • Student rankings of universities that are not trying to trap youth in debt
  • The MOOC of communities collaborating around broadband
  • Year 18 of Organising Creativity Network

Roman Spring 2013: A Pope to End Poverty - congratulations Pope Francis - former archbishop of Buenos Aires is -a Jesuit intellectual who travels by bus and has a practical approach to poverty: when he was appointed a cardinal, Bergoglio persuaded hundreds of Argentinians not to fly to Rome to celebrate with him but instead to give the money they would have spent on plane tickets to the poor.

 

Do you know the story of the conclave of Cardinals who met hundreds of years ag?. The Franciscans in the conclave wanted to begin with the question- was Jesus naked when he died on the cross? Feraing this was raising a conversation about sex, most of the Cardinals went hush hush. Not at all said the Franciscans, we were asking did God want his son to die with the poorest of the poor literally owning nothing. This stimulated an even more controversial conversation on the trappings of richness that most cardinals surrounded themselves with..

May God be with you, and us all,  Pope Francis 1. 

 

Chris and Norman Macrae, World Class Brands, 1988:  As the biggest brands mediate the greatest power that leaders have ever been responsible for - including ones whose worldwide scale may rival nature's. Executing visions needed to sustain exponential growth will depends on how well informed leaders are by goodwill audits,and trust in multi-win modeling needed if the net generation is going to be youth's most productive time to be alive

 The 64 Trillon Dollar Question of Media Economics

Which could have been the most valuable global brand of 2010s? When i first studied value of yunus-grameen brand partnership architecture in 2006 its valuation expoenential was on an annual doubling - while the baseline in 2006 is debatable --lets call it 3 billion dollars -- ie roughly $600 of productive equity per grameen's 5 million female members -then its valuation's growth exponential =

2007 6 billion dollars
2008 12 billion dollars
... by end 2009 conflicts were starting to multiply around grameen which stopped the trajectory- but the question that will haunt the rest of my life is: could this moores-law type valuation doubling have continued linking in co-production of the most exciting goals of the millennium? - who is to say that the knowledge network of colalboratively racing to poverty museums wasn't the net generation's most value multiplying brand -especially if as usa youth1000 experiments are NOW verifying in 4 states the open tech knowhow of ending poverty and of creating jobs for youth is economically congruent.
chris.macrae@yahoo.co.uk

valuing grameen was the last project I was privileged to do under mentoring of The Economist's Unacknowledged Giant (my dad Norman Macrae)- what can his help to value next - research of over 5000 youth in america suggests it is worlh searching out unique brands that are most trusted in freeing the productive purposes of the following markets

nutrition

energy

education - and more pro-youth economic markets - see www.microeducationsummit.com and help q&a diversity of purposes at http://charter.ning.com you can also help our search for 100 leading decision-makers of 2010s = worldwide youth's most productive decade at http://wholeplanet.tv

footnote: The Economist's quest to mediate the economics of ending hunger is 170 years old in 2013 - so if you have any ideas on how friends of Norman Macrae Foundation. Yunus or other pro-youth economists should be celebrating that please contact me any time

 Norman Macrae Foundation project Journalist for Humanity invites youth to help edit following nings- yunuscity yunusasia

webs yunus.tv grameen.tv socialbusiness.tv yunusjapan.com yunusfund.com yunusbook.com egrameen.com grameengreen.com globalgrameen.com grameeneurope.com grameenasia.com grameenafrica.com grameenamericas.com grameenscotland.com grameenfrance.com grameengermany.com grameenspain.com grameenbelgium.com grameeneconomics.com    considerbangladesh.com .

Norman Macrae Foundation
www.NMfound.net  
www.worldclassbrands.tv   www.microeducationsummit.com

5801 Nicholson Lane    Suite 404     N.Bethesda     MD 20852 Tel  301 881 1655     
email  chris.macrae@yahoo.co.uk

Today in 2010s, more money and people's lifetimes are spent on media than anything else. If you are an associate of world class brands (established by The Economist's Unacknowledged Giant 1 2 3 in 1988 - see our book of the same title) the responsibilty for the human race's sustainability of media and mediating makes you uneasy. Extreme power of branding can be used for bad as well as good ends. For example : vote for america's most irresponsible bank - the cause not only of depressions in most advanced nations - but robbing youth of jobs just when the net generation could have been worldwide youth's most productive time - is it jp chase who now advertises itself as proud to be a part of amearica's smallest dreams? is it goldman sachs who after causing more derivative havoc than anyone else is still permitted to claim that its the most respectful bank of the dreams of 10000 women entrepreneurs or who - rsvp chris.macrae@yahoo.co.uk

Breaking news - join our youth bloggers in The Economist's 30 year search for 10 times more economical healthcare linking with grameen - intel - google.org and  who else - rsvp chris.macrae@yahoo.co.uk

During the last quarter of the 20th Century, humans started spending more on media than anything else. But are any of the world's largest brands actually helping young people work on exponenentially improving the human lot? Join our 4 decade search begun by The Economist's Unacknowledged Giant (aka dad Norman Macrae) - or help us change metrics of goodwill so that global markets are free to brands on how much good they help people commune and compound

Norman Macrae Foundation www.NMfound.net www.worldclassbrands.tv
5801 Nicholson Lane    Suite 404     N.Bethesda     MD 20852 
Tel  301 881 1655     email  chris.macrae@yahoo.co.uk

 

 breaking news - help youth charter every trillion dollar global market's greatest win-win purpose

BRITAINS MOST VALUABLE BRANDS IN 2010s BBC. RSA

One of the reasons why The Economist's Unacknowledged Giant launched World Class Brands as a network for Entrepreneuriual Revolutionaries towards end of the 1980s was his mathematical horror at the zero-sum think designed into that era's concoction of brand valuation algorithms. It may take some creativity but no brands in UK have more multi-win potential than BBC and RSA - more -

As the one-off opening of the london olympics showed : the BBC and RSA need to continually champion the future of youth's productivity everywhere so as to revitalise great  British-led big society inventions of yesteryear such as NHS and www. Let's hope Brazil (1) also prizes the most joyful social action memories media can stimulate as it takes on sports greatest responsbilities for 2010s: wholeplanet collaboration entrepreneur era.

Norman Macrae Foundation www.NMfound.net www.worldclassbrands.tv5801 Nicholson Lane    Suite 404     N.Bethesda     MD 20852Tel  301 881 1655     email  chris.macrae@yahoo.co.uk

  

 FIRST PROJECT OF FAMILY FOUNDATION OF THE ECONOMIST'S UNACKNOWLEDGED GIANT Norman Macrae reviewed by Chris and Isabella Macrae

 

World Class Brands was written 1980s to anticipate and network around the net generation's greatest political crisis - what to do with branding and goodwill valuation? Brands are the way media offers to turning greatest human dreams into realities- but whose dreams and whose realities given that the processes of branding are by definition changing faster during the net generation than ever, and access and cost of media is no longer free but often the most expensive component of what you buy

 

WILL WE CO-CREATE FUTURE WORLDS YOUTH WANT MOST

After 30 years of work , what little we know about resolving the crisis of branding and goodwill is :

mathematically goodwill needs to be modeled contextually , bottom-up and collaboratively- this require exactly opposite types of analysis than 20th century professions used to separate value

 

The safest -and exponentia;ly most economical -  way to ensure that the next 7 billion children produce and sustain communities to their hearts content is to debate what is the most productive purpose of each life critical market sector. Lets start with chartering these 20 -though please tell us if we have omitted a life critical market

THE HUMAN RACES 20 GREATEST CRISES OF MARKET PURPOSES

we identify and charter markets 20 greatest innovation problems as follows:

 

youtheconomist

youthmassmedia

youthwebtech

youthbank

 

 

youtheducation1

youtheducation2

youtheducation3

youthenergy

youthwaste

youthnutrition

youthhealth

youthpeace

youthprofession

youthgov

youthngo

youthtransport

youthland

youthhomes

youthinfrastructure

youthcollaboration

youthother

 Download Journal of Youth Economics issue 7 Fall 011 on student competions with yunus help edit content for the special journal of youth economics for inauguration of Youth We Can Obama 2.1- rsvp to adam smith scholar group 1 2 in glasgow at zasheem@btinternet.com or send queries to our washington dc hotmail - chris.macrae@yahoo.co.uk

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The STRANGE STORY OF THE NET GENERATION"S MOST INNOVATIVE SEVENTYSOMETHING

Nobel Laureate Muhammad Yunus wanted to co-brand the top 10 or top 100 job creating frachise solutions that worldwide youth could design. He particularly wanted to linkin 8 million vilage mothers and 20 million youth bred by these mothers to experiment in bringing these franchsies to Bangladeshi vilages so as to demonstrate the unique pro-youth economic networking celebrations that could make worldwide youth of 2010s the most productive and community sustainable time ti be alive.

But starting in 2006 wikileaks out america's embassy in calcutta completely misdescribed yunus social business goals- and now he is trapped in vicious political games all over the world- see The Economist 3 November 2012 Election Special issue 3 on Bangaldesh - or help us economically and safely relay the story to worldiwde youth at http://www.considerbangladesh.com/

Curiouser and Curiouser

Barrach Obama 1.0 was elected to be youth's yes we can president a slogan first popularised by yunus atthe inaugural 1997 microcreditsummit with support of european royals including queen sofia of spain and grece- who was already desprately trying to help her youth escapre from Euro-oblivion as well as devoted to spanish speaking youth the world over. In spite of Obama's mother being a 1980s pioneer of microcredit in Indonesia. Obama1.0 hired appointed anti-youth macroeconomists istesd of yunus-like mindsets to tacke wall street's great decade of destroying pursposeful net generation investments everywhere

Will Obama 2.1 do better? And this time will he understand ahead of time that the next great bubble trapping american youth in loss of jobs is education? Help us blog ways out of this at http://jobscompetitions.ning.com/ and the search for youth's 10000 greatest job creatlinked in by a world series of blogs such as http://dcyouth10000.blogspot.com/

 

Update on the future of living in proximity of world's most command-and-controling government

US Elections Tuesday 6 nov 2012, Washington DC Breaking News- what youth can do with tech that presidents can't

don't DCyouth10000 http://dcyouth10000.blogspot.com/ -and blog affilated local searches worldwide - need to win over a quorum of technological youth and mentors and funders, with student-patient incubator and accelerator spaces in each yunus youth sb state ; what my father argued 40 years ago in founding entrepreneurial revolutuion genre in The Economist is presidents cant change until youth changes - a community-grounded cultural transformation which also depends on places' transparency of capital and banking structures; but arguably most of all given US's joyless mass media now depends on MY's http://singforhope.org/our-people/ both oregon and north carolina student social business grand champions of youth competitions need in the opinon of all conflict resolution experts that I have met to integrate with this bottom up celebrities maps of next generation network of yunus youth ambassadors

this value of entrepreneurial revolution was also the dna of The Economist's first 100 years as a social action mediator - see 1943 biography on purpose of mediating youth economics

is it possible to put in one circulation list: who are the technologists in youth teams, mentoring, judges, investors that have so far been linkedin by student social economy competition processes?

YOUTH ECONOMICS BACK FROM THE FUTURE

or am I the only one who feels we are short of leaders of net generation technology? ; if any of you are passing through boston please tell me and I will make a list of 20 technologists who connect the entrepreneur competitions mit has assembled over last 20 years to become te number 1 job creating alumni network in the world; naila who at the time was head of grameen solutions for yunus and had worked for grameenphone almost from inception spent 2 days 15 months ago leading a tour of mit media lab;

if you cant get to boston, this is a good book

The Sorcerers and Their Apprentices: How the Digital ... - Amazon.com more amazingly within 1000 yards of mit there are dozens of thriving industries of the future all in one place that in most capitals/states not even one of these industries is on display

anyways the last chance of unleashing net generation productivity - to change everything that is anti-youth in washington dc -is to converge microtechnologists on a youth entrepreneur competition that happens at the same time as yunus testifies to congress as part of his congressional medla prize- while this date is unknown and by my impatient standards 2 years overdue - if anyone wants to takeover www.grameeneconomics.com and edit content so that competitions are ready for this date please say so

various embassies in dc have shown extraordinary willingness to join in ... especially my dad's old co-editors of youth economics the japanese who are at centre of mit media lab, and of grameen technolgy lab, and of cultural conflict-resolutions across asia

but for embassy ambassadors to join in they need a coordinator in yunus name not me to help make it all happen at same time

 

chris macrae

www.considerbangladesh.com tour fall 2008 and fall 2012 yes we can briefings by The Economist journalists past and present of what worldwide economists and educators need to help youth change now having first studied 40 years of bangladesh as a bottom-up economy of nation - next green energy tour expected march 2013 led by judges at http://ashden.org

Norman Macrae Foundation www.NMfound.net www.worldclassbrands.tv
5801 Nicholson Lane    Suite 404     N.Bethesda     MD 20852     
Tel  301 881 1655     email  chris.macrae@yahoo.co.uk   World Class Brands - The network for people who value doing good with media  

What we have found out since The Economist's Entrepreneurial Revolutionary started up World Class Brands in 1988

  • Big brands are the most political systems in the world now that people in "developed" countries spend more time and money on fast changing media than anything else.
  • He who controls how the core brand is valued determines whether a strategy is doable and what promises will be made or broken over time - by networks of partners let alone separated organisations
  • Most brands act as jigsaw pieces : integrating a human relationsip system whose overall goodwill/badwill will design/destroy the futures peoples want most
 

Because less than 2% of the west's largest thousand organisations have a director of purpose, companies lose the brand's economic role as a hi-trust mediator between all those whose lifetimes could be most passionately connected to uniquely valuable purposes advancing the human lot. Thus most working lifetimes are wasted, and developed nation's economies are exponentially collapsing  ...continued below

Examples of some of the popular networking actions WCB helps youth and the young in heart celebrate

 

Identifying 100 leaders collaborating in making 2010s the most productive decade of worldwide youth and net generation

 

Helping youth value those brands whose promotions help communities regenerate jobs - ask if you don't know the 5 most economical ways of celebrating this or the compasses of the 3 billion new jobs to co-create

 

Helping mobilise youth interactions with public broadcasting media stage global and local debates on which markets are being led by a purpose humans can live with across generations and as borders become the greatest risk in an interconnected world

Examples of the technical contributions to the economics of purpose and of brand leadership founded by WCB members

 
Chartering how to make the company's laregst brand the centre of everyone's knowledge and actions economies
 Brand Architecture - how brands and hi-trust leaders partner to make each other's visions greater for everyone they touch 
Valuing trillion dollar purposes- be these of particular global market sectors, or the brand leader whose partnerships are most responsible for whether the future impact of the market will sustain future generations
 


Bringing in transparency to how any famous brand embeds 100 triggers in peoples brands whose risk is that image and reality of lifetimes become addictively separated

 

Collapse of nations or regional economies is putting youth out of work at the very time the net generation could be the most productive time to be alive.

 

As of 2012-2013 the greatest inconvenient truth is that our world's most resourced organisations and their professional advisers are unable to transform to win-win-win modeling - the very definition of how the net generations knowledge age could be celebrating abundancy economics in every way that the industrial age's consuming of things couldn't do more than spin economics of scarcity

 

...wcbn007.jpg

worldclassleaders.jpg

congratulations to the winners of North Carolina's Yunus Jobs Competitions  - are all of these links from googling your pennies4progress

how can we help make sure NC state becomes a benchmark for sb fundraising?

our journal of social business can put out a call for pennies-research

my biggest professional interest is approaching the world's largest brands that I have worked with for 30 years and explaining that promotional mixes without job creation are so very 20th century ad age

- anyone who has been bossed around by big ad agencies and media barons can feel what a personal pleasure ending images divorce from purposeful organisation will be -http://www.youtube.com/watch?v=ZFGqFWuX0lA

cheers chris macrae

washington DC region 1 301 881 1655 chris.macrae@yahoo.co.uk - Norman Macrae Family Foundation - Year 40 of The Entrepreneurial Revolution debates on creating the 3 billion new jobs of net generation started in The Economist

 

www.worldclassbrands.tv  

GEProject2012.1

Norman Macrae Foundation www.NMfound.net http://www.worldclassbrands.tv/ 5801 Nicholson Lane    Suite 404     N.Bethesda     MD 20852Tel  301 881 1655    skype chrismacraedc email  chris.macrae@yahoo.co.uk  

Dear DC Region CEO re http://jobscompetitions.ning.com

 I am writing to introduce an exciting economic regeneration opportunity that is coming to the DC region during the student year 2012-2013 The opportunity is for DC to host the best student entrepreneur competition for job creating and social solutions. There will be a focus on what could be replicated as community owned franchises if academics and students saw open societies as labs needing service innovations in life critical areas of human and natural sustainability.  The first dialogues will occur on September 28 and this will build up over the year to a final competition in the spring. Muhammad Yunus, whom Tokyo are sponsoring to stage a 12000 youth entrepreneur competition over the next year, is our keynote cheerleader. The reasons why over two thirds of 2010 Congress voted to hear his testimony on community economics are logged up in our fan web www.grameenecomics.net   Over 100 of America 's historically poorest universities have spent a decade streamlining aspects of converging collaboration entrepreneurs competition processes - so that we build up to a great annual celebration as well as make sure productive ideas continually incubate 

Some background on my family's passion in volunteering to connect social and business leaders interested in above movement: When my father left The Economist in 1988 he formed World Class Brands as a practice and educational network for those who believe media can do good. Today, we see our challenge as identifying the 1000 most famous identities that societies value most. One of the tragedies my father journalised for 40 years was how more and more economists excluded societies inter-generational values from everything they computed as quarterly performance . Dad had been the first journalist in 1983 to write a book mapping the productive possibilities of the net generation, so his last 5 years to his parting in 2010 were spent sending over a dozen interviewers to revisit what bottom up microeconomists in
Asia were mobilising socially that the West wasn't. My travels suggest the Japanese see the big picture of job creation through student competitions- I am hoping USA students will be free to join them.
  Please tell me if you would like to know more about linking in with this unprecedented economic development opportunity and media celebration. 

Sincerely
Chris Macrae 

 

associated projects -

  1. search for100 leaders   of 2010s = youth's most productive decade 
  2.  universityofstars
  3. journal of social business and pro-youth economics-
  4. NM remembrance parties of net generations millennium goals

worldclassleaders.jpg..007's next mission -find leaders of 2010s can be youth's most productive decade - help Norman Macrae Foundation surveys of

  1. mainly worldwide elders
  2. europeans
  3. asia pacific
  4. southern
  5. worldwide youth
wcbn007.jpg

Conversations across alumni network concerned with valuetrue branding
 

to Nordica friends of whole truth capitalism

 i wanted to check whether you know there is a linked in discussion space of conscious capitalism - I suggest it might be worth congregating there - as there was a discussion on corporate social responsibility I added a piece on that as its an area I have over 20 years of expereince in and could have been a signaure reform that Sweden's www.medinge.org could have given a world lead to - have cc'd a few alumni of medinge in case they are nearer thomas gad's current opinions on this and other leadership challenges; it is also the case that when asheem and I attended one of 2 events hosted by eu on need for radical social valuation change last november , te denmark chair for 2012 said that corporate responsibility reporting is something their nation gives a world lead to

chris.macrae@yahoo.co.uk washington dc Entrepreneurial Revolution hotline 1 301 881 1655

http://www.linkedin.com/groupItem?view=&gid=3843393&type=member&item=117304549&commentID=82233867&report%2Esuccess=8ULbKyXO6NDvmoK7o030UNOYGZKrvdhBhypZ_w8EpQrrQI-BBjkmxwkEOwBjLE28YyDIxcyEO7_TA_giuRN#commentID_82233867

 

Connecting those interested in valueing corporate social reponsibility and sustainability's rising exponentials 

Chris MacraeMy encounters with corporate social responsibility go back to early 1990s when it started to accelerate in popularity as a term. I had written a book "World Class Brands" on how economically and sustainably will corporations with too many product brands for a global world, partner with brands that are world famous for having a good cause. The first issue this raised was how the cause brands needed to be smart not to get greenwashed. I am not sure that has been a winning battle. But there is a more terrifying "whole truth" that CSR is in the middle of as a systemic change issue but is seldom led to what I would call the goodwill multiplying end because image-makers instead of reality-makers tend to have the budget for the brand and for corporate promotions . (refer triple special issue of journal of marketing management I guest edited in early 1999 as a summary of where global media had spun off reponsibility's true trajectory)

BRING TRANSPARENCY TO TODAYS 64 TRILLION $ QUESTION
Think of any global market sector - what is its greatest purpose? (or risk it openly needs to protect humans from?) due to that sector having the most knowledge. Most corporates say they cant afford to be the first to design their whole corporation around this purpose because the cost would put them at a disadvantage to competitors- which is of course a reason I love conscious capitalism alumni because you appear to be connected round a worldwide club of leaders who say we can joyfully value greatest purpose. The language CSR towcaps to in saying the corporate can't afford not to externalise is often called shareholder value analysis but if you look at the timespan such numbers are computed to what's usually driving the decision is speculator value analysis. All this muddle goes back to another crisis I was working on in early 1990s - how to value goodwill. I was working at one of the 5 monopoly big accountants and they chose the exact opposite model of goodwill than my father The Economist journalist of entrepreneurs www.ERworld.tv would have chosen. We would have defined goodwill as valuing how transparently an organisation has a multi-win model- something hugely important if we are ever to get to the 10 times more productive age that the net generation could by now be celebrating with a million tmes more powerful colaboration technology than when man raced to moon. Today's greatest risk compounds at boundaries between large organisational systems (not just corporate reponsibilities but government (eg public-private partenerships) and education (eg public-private-youth partnerships as most government is severely biased towards elders who wont see the impacts global connectivity irreversibly spins). To all the world's biggest organsiations, a dismal fact is that every global profession still offers separation advice even though hyper-connectivity is what this generation's main responibility is to future generations. Mathematically this is the greatest error in the world - one sufficient to ensure Orwell's endgame to pervasive connected technology instead of the alternative my fathers' life was dedicated to - the most productive time for every young person to be alive. We have less than 10 years to sort this out if you accept the net generation (post-industrial revolution) timeline my father first proposed to Entrepreneurial Revolutionaries in The Economist Xmas day 1976

So CSR is one of the arenas that it is at the interface of many failing professional systems but usually the voice of CSR on the board isnt large enough to raise this issue. Paradoxically when the board has a director for sustainability (which could almost be a synonym for CSR but seems to stick to the ceos own identity/reputation) that may open the door to higher level change debates than most CSR (but this does vary in national languages) chris.macrae@yahoo.co.uk washington dc 301 881 1655

.....................................................................................How to mediate between private public youth partnerships

i am helping develop the movement of a week long road tour of yunus promoting student entrepreneur competions (with mcrocredit and social business focus)
would you like to be one of the judges - sept 27 to oct 1 : n carolina, dc md va oregon; the process took a decade for 100 southern universities to collaboratively perfect but is now on a moores law of potential impact if we can involve the most passionate pro-youth job creators and bi-partisan social solutions innovators first
I am hoping to help build a panel of judges that isnt just in the moment but over time looks at various competitions and entries; teams I have so far judged have often not been quite ready for an award but needing continual mentoring or occasional advice or just cheerleading so that univerity resources are freed up for student use; the good thing about the entries yunus attracts is IF one can get students and their university working on a solution in one state - eg battered womens micreocredit - then it ought to be possible to specify a community-ownable franchise that could travel inter-state through student networking
next, what we need is to get epicentres of these competitions and community franchise replication happening out of all hemispheres, and sharing across hemispheres
from norman macrae party2 I am confident that s.africa will always be on a roll for this that can link across africa now that continent has a good news broadcaster www.africa24tv.com which is highly linked in to both the best of mit and the best of mo ibrahim's action searches
the us student entrepreneur competition's time is now; on either secnario regarding obama it can take job creation outside of the bi-partisan political battle that inside the beltway specialises in and it can focus on more real community crises needing solutions than someone inventing the next facebook out of ca will ever achieve; actually deeply transparent modelling of value chains (usaid's greatest bottom-up tool of progress over last decade ) provides a nexus for dc youth who want to help the developing world and youth who want to stop the usa from going into endless subprime slumps
from norman macrae party 3 - there is an axis between the 2 greatest pro-youth networks asia has ever seen - namely japan and grassroots bangladesh which is growing around wizard youth technologists who want to make yunus visions for microtech real
europe hasnt quite got student competitions yet but they are the only way to defeat the austerity virus of berlin and the too big to exist policymaking of brussels, and non-transparency of politicians with limitless currencies to spend on elders needs just when we had a 10 times more productive world to collaboratre around provided we invested in youth- we will see if we can convene the appropriate norman macrae party before the 3000 person www.convergences2015.org in paris in mid september - this seeming to be the most connected network for millennium goals part 1 and 2
  

World Class Brands was set up in 1988 by Norman Macrae , The Economist's Unacknowledged Giant.  We invite journalists and media practitioners and enrgetic youth to join us where they believe media can be designed to improve our next generation's productivity and every community's sustainability.

Equally we seek to confront the innovation crisis that some types of media - eg tv ad spots - have become extremely uneconomic and disadvantageous to youth wherever the real cost of this media has gone up by 10 or 20 fold over the last half century; wherever big organisations believe in imaging over people instead of leading the greatest responsible purpose their (trillion dollar globalisation) sector can value; in 2010s we specifically celebrate cases where companies  or other innovation leaders use media to job create (not necessarily in their organsiations but in communities they do business in) - examples welcomed - chris.macrae@yahoo.co.uk Today we have million times more collaboration technology than when man raced to the moon in 1960s; that politicians' macroeconomics can put more and more youth out of work is a tragedy and a mass media crisis of a type that is utterly unaccepatble

Danone contributes to job creating economics by inviting global brand parnerships in sustainability and milennial youths most exciting goals

  • Social Business and Microfinance - Franck Riboud16:55 Social Business and Microfinance - Franck Riboudby MicrocreditSummit123 views
  •  

     Whole Foods does this by planting microcredits in developing countries it is proud of developing long-term sourcing relationships withIntel does this in providing space for some of the most life critical mobile applications  Africa24tv does this by pursuing good neews leadership stories across Afican continentInterface does this by showing almost any indutsry sector can profitably invest in a semi-generation plan to achieve zero footprint 

    This subnetwork of Entrepreneurial Revolution networks (started 1976) is for media experts and youth who want to multiply goodwill and celebrate the most purpose-sustaining corporations. These 2 tables compare some of the challenges from 1988 to 2012 that World Class Brands has led and that parallel researchers have mediated.

     WCBN briefs The Economist on 1988 survey year of brand- recent global brand valuation algorithms are completely fictional - at least wherever used: corporations will spiral erosion of their purpose (who in world would uniquely miss what if this company didnt exist?) and multiply mistrust1993 brief The Economist on death of brand manager - unlike product brands of 20th c , corporate worldwide brands are pivotal to actioning whole truth of leadership process (including partnership arcitectures in a networking world). They integrate up to 90% of the whole value of the company which tangible audits do not measure. In competing for the future, the core of such company brand leadership should not be departmentalised in functional boxes; further ad agencies do not have the skills (nor the independence from trying to sell media executions) to connect other aspects of corporate strategy and auditing how to live unique organising purpose with EIU publish book (Brand Chartering) on process of Unqiue Organising Purpose that needs to be facilitated as multidiscipinary organisation purpose is mapped back from whatever is the leadership team's most exciting goal -exponentially sustaining organisation's future and multiplying its goodwill

     demonstrate models on exponential impacts - thru 2000s over 100 multibillion dollar brands lose all their goodwill by not knowing how to audit it at every perfomance cycle

    there is also a fascinating correpondence that can be audited between sustaining purpose of corporation and sustaining the purpose of a global market sector most pivotal to sustainability

    2010s focus of all WCBN research turns to job creating media  2011 Brookings Washington DC restarts 3 year program on purpose of corporation that had been suspended by Bush Adminsitration 2001 (See 2001 publications called unseen wealth - research of corporations greatest compound risks) 2011 2 EU summits on how to use million times more collaborative tech to get european youth back to work conclude inter alia that closing down intangibles research of corporate goodwill models in 2003 was one of biggest analytic/economics mistakes EU has made 2003 at survive risk conference - sir john banham explains how industry leaders can go beyond corporate social responsibility trap of not being able to afford to be first in sector to invest in not externalising risks- use annual general meeting to announce biggest risk sector is responsible to society on and invite competitors to collaborate on preventing that risk while competing to differentiate benefits served; in 2005 four paris ceos start benchmarking such a movement
    Where time does not permit diarising all the work on job creating world class brands it will be linked out of this section of our parent web for entrepreneurial revolution http://www.erworld.tv/id271.html questions welcome chris.macrae@yahooco.uk washington dc hotline 1 301 881 1655

    Most of this web is under reconstruction. If you know of leaders you might want to co-partner us in mailing out letter below please contact chris.macrae@yahoo.co.uk - I live in Washington DC region but linkin youth entrepreneurial revolution wherever there are partners and local demand

     

    WorldClassBrands.TV 5801 Nicholson Lane Suite 404 N.Bethesda MD 20852 USA

     

    Dear

     Our practitioner network was founded by my father, The Economist's Unacknowledged Giant, in 1988. Dad's signature work involved media innovation and entrepreneurial revolution geared to the way he defined and exponentially analysed the purpose of economics: investing in next generation's productivity out of every community 

    Norman Macrae's personal joy was to explore how media could do good in the world. In particular, his journalism converged on wanting the millions times more collaborative technology of the net generation to help make the 2010s Youths Most Productive Decade

     

    In his last three years he advised me to refocus World Class Brands on a hunt for media that created jobs or empowered youth to income generate. Since Norman Macrae's death in 2010 various remembrance parties - eg at The Economist Boardroom, in Japanese Embassy - have served to focus this dialogue and link in opinion leaders, and the emergence of a family of journals in various languages on genre of pro-youth economics.

     

    We believe we now have sufficient opinion leading connections to help inform the quest for the most outstanding opportunities to mediate job creation within and across regions of the world. Celebrations include ways educational institutes can empower 1000 youth to start job creation competitions; ways superstars can help young people regenerate communities; ways that innovation triads of future capitals help young people integrate cultures by swaps concerned with serving each others most urgent millennium goals; turning up social action impact of every elder who wants to mentor youth entrepreneurs

     

    If your company would like to know about ways of promoting 2010s as youths most productive decade, I would love to hear from your team

     

    Yours sincerely

      

    Chris Macrae

      

    tell us if you know of a global market sector led with as exciting a purpose for the future of youth and communities everywhere as

    whole foods in fresh foods distribution

    intel in world ahead chip apps

    danone in nutrition markets of milk, cereal and water 

     

    36 years into linking Entrepreneurial Revolution's quests (started by The Economist's Unacknowheded Giant Xmas Day 1976) , we would like to be able to publish good news guide -and celebrate it with worldwide youth at London's Olympics - for 30 of the biggest and most life critical sectors not just 3!! 

    In association with the Entrepreneureurial Revolution networks of The Economist's Unacknowledged Giant, the tips of world class brands for a goodwill multiplying year linked to goal of making 2010s youth's most productiuve decade are:
    • 2010s most purposeful organisation network for youth to trust - BRAC
    • unlike 2011, the most critical impact of social business capitals in 2012 goes to the twin-capital of paris-london --- Paris has practiced and linked in youth to a more exciting range of micro up social solutions but the UK has found the funding lever and has the olympics platform, and both capitals have joined in connecting this with Brussels' last chance of real celebrations of youth employment come back in 2010s
    • the most exciting new to us solution to take viral is : youth 1000 job brainstorming

      queries/comments chris.macrae@yahoo.co.uk washington dc hotline 1 - 301 881 1655

    ................................................................................

    World Class Brands was formed as a subnetwork of The Economist's Unacknowledged Giant Entrepreneurial Revolution (est 1976) networks on his retirement from The Economist in 1988. It is for journalists and media experts who believe we can do good and advance pro-youth economics if we change media appropriately

     

    Our values include anti-greenwashing, and progressively demanding that the 21st C century's main media is something other than the advertising spot. whose economy has expired in ever more cases. Moreover in a networking age we see no point whatsover separating education and media as if they need different experts

     

     Above all we advise leaders www.yclub100.com that the world's largest corporations, knowing most about their sector's biggest risk need to take responsibility for that - one way is to declare what that risk is and invite transparent networking collaboration around preventing it

     

    Another way is to believe that hi-trust  investments only pay back compound interest over the long-term, and so a company needs to know its unique purpose and govern this through a multi-win stakeholder model. This is what is needed  to prevent conflicts that dilute its purpose, as well as energise all who are humanly related to the corporation to celebrate, not fear, relevant change. These are the sorts of value multiplying changes we mapped in 1984 as requiring unprecedented celebration by and for youth if a sustainable world is to be the consequence of net generation

     

     In a knowledge networking economy, goodwill can account for 75% or even 90+% of a corporations value. Our research shows goodwill's valuation trajectory is exponential and depends on whether a multi-win model is being spun. There are other advantages to branding unique organising purpose that world class brands researchers have now developed valutaion frameworks round. In particular, a company can clarify what innovations it celebrates with the world because they multiply value in use =unlike consuming physical things the beauty is that knowledge does multiply in use if it benefits every community that a brand connects not only its own economy but the community's. As entrepreneurial revolutionaries we live for the day early in 21st C in which every leading business celebrates its social identity as well as every society's youth being passionately empowered to love doing/creating good business.

    .

    Network's Year 36 

    queries welcomed chris.macrae@yahoo.co.uk washington dc hotline 1 301 881 1655 

    What is the World Class Purpose of Media? Our networkers celebrate the 2 goals selected by Scot James Wilson in 1843 to end hunger and end capital abuse of youth.

     Inspired by each Unacknowledged Giant of The Economist,  over 20 years WorldClassBrandsNetworkers have converged around The Economist's 1988 Survey of The Year of the Brand. Trust not image is the essence of corporate brand leadership. Exponentially sustainable growth strategy don't exist without actioning a multi-win model of goodwill.  Our // intantigbles crisis valuation networks have celebrated those brands which search out youth who want celebrate or achieve these twin millennium goals. We share maps which help communities, edycators and youth value how (productive and demanding relatoonshup) system dynamics compound every free market's responsibility for multiplying
    •  purposeful trust-flow,
    •  transparency and
    • sustainable growth exponentials.

     

     world class brands league 2011

    • WholeFoods
    • Intel
    • Danone
    • MIT
    • BRAC

    cm/iwm transparency note : as shareholders of The Economist we exclude it from WCB league

    wholeplanet2011.jpg.

     Best Media News of 2011

    Against the odds, the desperately wrong turns macroeconomics have compounded across EU have stimulated celebrations of social business mediation by communities of youth across the continent experience this EU Brussels video first and then rsvp info@worldcitizen.tv with nominations of whose leading big society capital funds and transformations in corporate responsibility partnerships where - eg UK 1 Sir Ronald Cohen 2 Richard Branson France 1 Frank Riboud 2 Maria Nowak 3 Martin Hirsch US I Craig Barrett 2 John Mackey

    Fall 2009, Wolfsburg Paris 2005

    Recommendation: Job Creating Promotions will be the most economical media plays in 2010s

    Story: if your brand depends on youth's goodwill , which $40000 spend makes more sense: paying for one minute of a top american footballer's time, buying one second of a superbowl commercial, or sponsoring 1000 youth across a state's 45 universities to brainstorm on job creation for a day in an entrepreneurial competition marked by their principals, leading businessmen, bipartisan public servants and regional philanthropists? For more on this test market click...  

    or email chris.macrae@yahoo.co.uk skype chrismacraedc washington dc hotline 1-301 881 1655 : discuss other job creation media test markets 1 2 3 4 5 6  
     

    World Class Bands is a subnetwork of advisers on Entrepreneurial Revolution inspired by The Economist’s Unacknowledged Giant and his 60 year diaries of  what entrepreneurial interventions stimulate exponentially sustainable growth. Formally we first started gatherings as a network after Chris Macrae’s book World Class Brands in 1988 questioned the crossroads that media was at in going global : would media professions unse the power of media to make innovations that advanced the human lot (YouthsLastSummit), or not (eg Notournewsoftheworld)?

    This book drew on a decade of researching what societies wanted from the world’s most powerful brands where Chris was a laed contributor to a database involving 50 countries and thousands of markets made possible by software out of MIT.

     

    For 2010s World Class Brands associates provide 2 types of local and global advice:

     

    MAINLY PRO-BONO

    We advise educators and youth on how to stay free of media’s traps and offer models such as university of stars that connect the multiw0in interests of

    Young people

    Emerging superstars

    Superstars

    Those whose groundedness in a heroic human siolution is worthwhile being linked into at the earliest stage (ie before becoming a superstar)

    New York is piloting a superb University of Stars Model called http://www.singforhope.org/ -rsvp info@worldcitizen.tv if you know of a good news education and youth participation model in media or wish us to provide you wiith a longer tour of bookmarks

      

    MAINLY PROFESSIONALLY

    Helping leaders with an image or conflict problem to see if there remains an opportunity to get back to unique purpose – note this an opposite intervention to that of spending more money on image. Strategies include:

     

    Understanding the 2 microeconomic models in a networked world that can regain purposeful leadership and drive expoententoial grwoth

     

    Investigating what are the most exiting projects going on in the organsiation and seeing if these can be combined to buy stakeholder confidence in getting back to purspoe

     

    Revisiting brand and other intangible architectures to understand whether their valuations and spends can be more economic given the goals that now need to be lead.

     

    Our brand chartering methods have been tested by many of the world’s largest ad agencies and manegemnt consultancies. We have guest edited several landmark special issues of journals such as the triple special sisue of Journal of Marketing management on compiling uneconomics practices of 20th C media and mapping how to achieve a new brand reality of pasisoante individual productivity and communal pride in world changing purspoe.

     

    Given the two extremloy oppsosiet scenarions that Norman’s and Chris's 1984 book on the future of the net generation mapped as systemicly likely, we see 2010s as the most exciting decade to be alive. Our convergent goal is to make 2010s youth’s most productive decade. If your region and communities have a crisis and don’t know if its partly caused by media, we will normally give you a free appraisal in line with the main Norman Mavcrae Foundation project of identifying 100 leaders who mst want to commit to youth’s most productive decade www.yclub100.com

     
    nmbcardpdf.jpg 

     http://www.worldclassbrands.tv/ is 3rd of 4 networks my family linked in with entrepreneurs and readers and co-writers of our publications - this network is devoted to exploring how to do good with media and how to viralise good news. Like all networks associated with the Norman Macrae Foundation our primary criteria in valuing good is job creation designed to maxmiise productivitity and sustainability of net generation connecting every worldwide community through 2010s . As you can see from my business card, I live near Washington DC

    - if you have a nomination for a top 100 leader suporting youth productivity through 2010s please contact me so we can build http://www.yclub100.com/

    Various models and co-creative dialogues are at http://normanmacrae.ning.com/ http://www.worldeconomist.net/ http://www.valuetrue.com/ and http://www.erworld.tv/ ( my father helped coin about 50 entrepreneurial practices- the few I led deveopment of are brand chartering 1990 (how to live and learn purpose that keeps on multiplying value for all) and brand architecture 1990 (how two or more brands can network as partners with zero greenwashing or other conflicts)

    Breaking news Fall11: upcoming conferences where survey will be present Oct2011 Atlanta 1200 JobCreation Brainstorm; Oct 2011 Media Literacy 1000 youth and parents Bethesda;  Oct2011; MIT Hi-tech for developing economies; Nov2011 Spain 15th microcreditsummit 

      Norman Macrae Family Foundation Dedicated to helping people champion pro-youth and job-creating economics 

    Norman Macrae (nickname Unacknowledged Giant) worked at The Economist for most of second half of 20th C. During third quarter his books and articles chronicled the hostile takeover in the West of microeconomics (analysis principles systemized around communities advancing human lot) by macroeconomics -what Frederich (Von) Hayek called the fatal conceit of funding professions to monopolise over rules designed for the big to get bigger and the speculative to get more powerful the more communal trust they destroy. During 4th quarter Norman invited readers to activate various social nets aimed at openly sharing life critical knowhow across communities and cultures. These include:

     

    76 Entrepreneurial Revolution. Economist Trilogy questioning; what different types of capital markets and organisational partnerships will coming networking century need to be most productive time for 7 billion people. Can we help Asia-Pacific lead the century 1976-2075 towards a borderless age celebrating abundant economics (multiplying productive knowhow) instead of scarcity economics (eg consuming things). Norman joyfully recommended entrepreneurial vocabulary as the last one that top-down power barons would take over- the French origin of “between take” refers to cutting off heads of those who monopolise productive assets

    84 NetGen Goodwill Action Net Futures: Book on how the first netgeneration to 2024 would compound one of 2 opposite futures- either the most productive one for all human beings united in the most exciting millennium goals though 1000 times more powerful tech or the Orwellian one. Norman (one of last students of Keynes) was extrapolating the main finding of general theory that as economics computations increasingly ruled the world one of these 2 opposite end games would be compounded.

    88 World Class Brands-

    Doing good with how media integrates local and global community.As internationalist Scots, five generations of Norman Macrae’s family tree have worked on media, cultural mediation or community building in more than half of world’s countries.

    We believe that media can do good but with the net generation involved in the most urgent media changes of all time,  outcomes (including sustainability of human race) are to be determined. Hitler only needed secret innovation of the audio tape-recorder to use radio to propagate the most vicious and unsocial network ever. 1988 marked the first of a series in The Economist on the life and death of the brand, and Norman’s “retirement” so that he could help with Sloan Foundation biography of what Von Neumann wished computers & people would web.

    99 Valuetrue social and business models

    In the pre-networked age maths can map how it is possible to design 10-win or 10-lose exchanges of productive and demanding relationships around unique organisational vision. But the opportunity and the threat of the networking age is these maps spin 100-win or 100-lose games at exponentially accelerating rates. Dotcoms provided an early example of 100-lose collapse. Normans last 2 articles in 2008 questioned whether Wall Street analysts and bankers were playing 100-lose with the global financial system of 2010s

     

    There is a lot of work to be done if job creation economics is to return so that the net generation can be the most productive and sustainable that nature has ever celebrated, Contact us if you and your peer networks can help search actionable entrepreneurial practices or stage debates valuing maps like those our networkers link.

     

    chris.macrae@yahoo.co.uk     http://normanmacrae.ning.com

    which stories about economics do all youth need to know 1) every bailout of a bank's big investors steals from youth's future living standards; 2 the way to deal with Keynes' discovery that only economics rules the world is that every job building youth network needs to search out hi-trust economics principles it wants to celebrate. Youth have power over media when they choose to attend to only those media that sponsor the community economics you want to sustain across generations. Our family, friends and linked in networkers are in our 35th year of working on these challenges and we try to help youth - 3000 of whose most exciting stories in 2010s we invite to blog at www.youthandyunus.com
      
    rsvp info@worldcitizen.tv if you have an entry for media's hall of shame - media's least trusted country of 2011 UK:  Scotland Yard officers are examining 11,000 pages of material containing nearly 4,000 names of possible hacking victims ..
    WORLD CLASS BRANDS is the first of two media subnetworks of the Entrepreneurial Revolution family of 100 Networks linking in pro-youth economic models that started up after Norman Macrae's survey of ER - The Economist 25 December 1976. As practioners we search for ways that media can improve the human lot - we do this with urgency as history shows that almost every new media is seized by badwill forces before socioetoes and people know what was at stake... 
     Media

     1 To Be or Not to Be - World Class Brands

    1980s Surveys of millions of people and societes with database software developed at MIT (number 1 job creating university in world) proved old advertisng models within nations and of separated products were no longer economic.

    Is is possible to transparently action learn a corporate brand's value multiplying purpose -and its flows across partnership networks

     2 Brand Chartering Living Scripts co-published by Economist Intelligence Unit

    1990s surveys by WCBn showed that the new economics of brand leadership depended on clarifying unique purpose of corporation or networks of partners,  and how to integrate this as a multi-win exchange of productivities and demands that every co-worker's most relevant knowledge could value multiply 

     3

    All of the world's 10000 largest brands.networks are market exchnagesn of productive and demanding relationships that may grow or burst dependng on leadershhip commiunincations integrity of Unique Purpose

    4  VALUETRUE Purposeful maps

    To make the transition from image-led advertising to purposeful-leadership, professional valuation advice needs to be transformed. Even triple bottom line models are not enough to sustain purpose if they use historical value add. At the limit brands value multiply- if you wholly abuse the trust of any stakeholder they may zeroise you. 3 years before the demise of Andersen, valuetrue mapping model was valuing the andersen brand as worth nothing unless leaders of the firm radically changed their valuation of society

     5 6 7 8 9 


    WCBN was formally identified by 2 publications written in 1988 - Year of The Brand in The Economist and World Class Brands published by Addison Wesley. Prior to this date, our search for hi-trust media had been one of the 2 largest subgroups of ER - the other being economists for exponential sustainability.


    In 1988 the primary questions of World Class Brands - mass media is at a crossroads - will its practitiners choose a virtuous or vicious way to spin futures? The tv advertsing spot's previous practices can't possibly be economic in a globalising world; the value multipliers of corporate-led brand need to be 1) Unique Purpose and 2) Goodwill (trust) multiplication which are opposite dynamics than those tv ad agencies specialised in of 1) perceptions and 2) communicating promises (separately of whether the company's people were empowered to live in ways that integrated keeping of win-win-win promises) Here are the 10 subnetworks of WorldClassBrands which have emerged
     Media 1 2 3 4 5 6 7 8 9 
    The second media network for value multipltying trust involves network media - a dynamic first tested by Macraes who participated in the 1973 UK National Development Project and written up as the first biography of the net generation in 1984  http://www.normanmacrae.com/netfuture.html
    This web can only give an introductory guide to how professionals of World Class Brands work to question what purspose societies most value from each gtlobal market sector. If you have specific p-ractice questions we welcome those chris.macrae@yahoo.co.uk  wash dc 1 301 881 1655 skype chrismacraedc
    .

    Number 1 Purpose of Brand Leadership – who would uniquely miss what if this brand or leader didn’t exist – Chris and Norman Macrae 1990

    Entrepreneurial Revolutionary discoveries on purpose of world class brands

     

    ER1 Brand (architecture) links into every decision of leadership and organisation competence. That’s why the “unique miss question” is essential. It leads to future shocking discoveries. The first of which is that for most companies –and young customers -  being dependent on an ad agency for unique purpose is the least economic and least sustainable  system design  This is because the cost of advertising has risen exponentially even while the value of promising something that you cant be trusted by all sides to serve goes down the more knowledgeably networked peoples become.

    ER2 The Unique Purpose question applies to whole global markets too. We can identify 16 global markets on whose purspoe human sustainabiulity and other vital goals of the net generation depend. Two of these 16 markets have mattered to 5 generations of Macrae family - namely

    • what is the unique purspose of economics and all metrics/rules professions?
    • What is the unique purpose of  all types of community media? 

    If you are making a worldwide decision that could depend on rehearsing the unique purpose question you can do this confidentially with chris macrae washington DC bureau 1-301 881 1655 skype chrismacraedc : email chris.macrae@yahoo.co.uk

    brandaa.jpg

     

    Join in our public and schools dialogues on who'd Uniquely miss what :

    WCB1 what is U-Purpose of economics

    WCB2 what is U=Purpose of media

    WCB3 what is U-Purpose of university

    WCB4 what is U-Purpose of secondary school

    WCB5 what is U-Purpose of healthcare

    WCB6 what is U-Purpose of agricultutre

    WCB7 what is U-Purpose of banking

    WCB8 what is U-Purpose of stockmarkets

    or tell us another global market whose Uniquely Purposeful contribution to a sustainable world your generation wants to cross-examine

    .....................................................................
    From the memoirs "Its a maddening mass media world" by The Economist's Unacknowledged Giant "Norman Macrae"- Dec 1988: At retirement party after 40 years employed at The Economist:

    The first Uk Chancellor of Exchequer I met for lunch at The Economist was Stafford Cripps. and the first prime minister Anthony Eden - both had recently had bungled intestinal operations and were for a short time while in office clinically insane.

     Simultaneously, Stalin was even madder. And yet in those early postwar days various people, including presumably an Economist colleague in Kim Philby, were, out of genuine idealism, giving him the secret of the atom bomb. If you knew Russia by having been to it earlier, as I had been in the 1930s, it did not seem at all likely that the planet would survive to 1989, which I now tentatively forcecast it will. 

    Oxbridge.tv Actions- vote to change places back to pre-war constitutions in which nations with a growing future were those whose governments spent under 25% of their peoples' money. Use privatization models that value intergeneration goals led by social business entrepreneurs to achieve Schumpeters 2 million global village model of networking economics. This is what 2010s needs for ending poverty and celebrating job creation out of every community. Empower youth of the net generation to learn about the 16 most vital markets for developing community up as researched during the first 40 years of grassroots networks in Bangladesh led mainly by 15 million village mothers and the most exciting entrepreneurial revoultionaries of my lifetime: Sir Fazle Abed and Muhammad Yunus.

     

     Click picture for June 2010 The Economist podcast

     The unacknowledged giant
    The Unacknowledged Giant


    A powerful business Fazle Hasan Abed on BRAC

    First third of century of Bangladeshi Microcredit - the most economical system design for achieving millennium goals
     
  • View Discussions or click pic to download journal

  • Bangladesh Social Business System and Collaboration Partner networking designs - formed round non-political entrepreneurship party in the early years of birth of this leading microentrepreneurial nation by grassroots networks who wanted to develop their peoples futures the other system round from post-colonial big capital government. Between 1976 and 2004, ten times more economic models of global village community building services were proof-tested in the most vital human rights markets including  : banking, community "farmers" markets for food and energy, healthtcare hubs, safe roof over family's female heads, education of children: focusing on literacy and vocational job creation;  mobilisation of local to global digital knowledge.
    The Vast majority of macroeconomists and MBA professors beckoning to Wall Street have lost the fundamental hipprocratic oath of doing no harm to investing in youth and community sustainability exponentails. We invite ideas on how to linkin the missing curriculum of multi-win economics - corporates at http://www.grameeneconomics.com, youth and educators at http://grameeneconomics.net, others at http://grameeneconomics.org and all at http://globalgrameen.ning.com  

    Free downloadable libraries - 40 years of Norman Macrae's surveys on Entrepreneurial Revolution at The Economist -

    The first book (1984) on what is youth's greatest purpose with the internet = ask for up to 3 pages to be lasered to you on such goals as 1 ending poverty, 2 changing economics, investing in photosynthesis instead of nuclear, how peoples cross-culturally and joyfully mediate over-government during the first 5 years after end of cold war, changing education from bottom to top, designing internet to be smarter for youth to participate in -and celebrate - than tv, ending unsustainability of such global market sectors as health, clean water/food,  media and capital real estate that spun viciously by erroneous macroeconomics become exponentially more costly until only Orwell's Big Brothers can afford them ...

     yeswecan.jpg

    Practice with us at such webs as

    FutureofBBC

    WholePlanet.tv

    40 Years of Joy at The Economist

    YouthandYunus.com

    ParisDhaka.com

    JournalofSocialBusiness.com 

    BrandChartering.com

     What can the role of world service broadcasting be if 2010s is to be most exciting decade for youth and net generation?

    What would the best news portal and worldwide correspondents for humanity look like, and help interact?

    Given Keynes predicted an interconnected world economy would either spiral to endgame of Orwellian big brother or empowerment of 7 billion peoples productive lives- which way is economics heading and how do we change economics?

    DO NOWS 1 Paris-Dhaka-DC

     

    Dear Youth OPenTech Leaders Paris

    1 are you able to write up a one-pager on tagtech standard for bankabillion entrepreneurs that friends and I can distribute to chief economist at embassy of france in DC in a week's time; I want to use it as illustration of what yunus tech partners roundtables from US congress week on will debate and worldwide action

    1a you would be most welcome to feature this at the open technology roundatable happening while yunus is testifying to congress in dc (expected date late september) but if this doesnt fit your diary no worries- I am approaching people like jeff skoll saying that I recommend that yunus urgently needs skoll's resources to network reach beyond the actual roundtables themselves

    1b of course we are in parallel building various supporting media -in english and french first-  including journal of social buisness and youthandyunus.com ; and yunus and naila  want you to be in middle of this out of paris as much as you wish

    best

    chris wash dc 1 301 881 1655 skype chrismacraedc

    http://normanmacrae.ning.com/forum/topics/norman-macrae-books-surveys

    http://www.linkedin.com/groups/Journal-Social-Business-3333892

     

     

    1c I dont know how to do many things but brand chartering/mapping who connects round world leaders is my professional focus since late 1980s - quite simply yunus centre hasnt been looking wholly at 50 world leaders who most support yunus from action perspective of what does each leader most want to do as a project, and which of the other 50 leaders could collaboratively help with that project, then which youth webs could join in the social actions, then what to web next to double actions on that goal-driven solution annually

     

    1d while it is tragic beyond words that we have had to reach such an unsafe Bangladesh crisis as we are now at, the opportunity to open space 100 times more productively to end poverty and open social business stockmarkets than has so far been connected round yunus and hi-trust world leaders is with us:  naila, you and folks like you now

     

    -lets just do it before another crowd of noisy people surround yunus with less openly collaborative maps

     
     Dear Chris Professor Yunus forwarded me your mail about your proposal to host an event in Washington DC around the time
    of the Congressional Medal ceremony. He is in principle agreeable to do this. We do not yet have a date for the ceremony, but we will put it into the schedule. I will be happy to start discussing with you about the contents of your event. Professor Yunus would like to waive your generous offer of a donation, and looks forward to attending a meaningful program along the lines that you suggested.
    In a later mail, I will copy Tanbir on my team who works on the details of Professor Yunus' schedule.

    I look forward to being in touch.

    Regards

    --
    Lamiya

     

    Chris Macrae Washington DC 1-301 881 1655 skype chrismacraedc email info@worldcitizen.tv

     

    .

    Power can be compounded to good or bad ends. What if the leadership power of media and brand partnerships is used to communally progress the human lot? This is the question our network of advisers have raised continuously since Chris Macrae’s book – World Class Brands – was written in 1989. This followed up a 1984 book Chris co-authored with his father The Economist’s Unacknowledged Giant which questioned whether the first generation to be mediated by the internet would search out leaders to the most joyous outcomes (including end of poverty) or suffer the decline and fall lof civil society being Big Brothered  way that Otrwell’s scenario had forewarned.

     

    Progressively power’s “what if” :question has also been applied to economics and the degrees of trust designed mathematically into valuation models used to systematically govern organizations, networks and peoples More on that at ERworld.tv where ER stands for Norman Macrae’s Entrepreneurial Revolution debate on the opportunities of economics and the risks of innovation; and at trilliondolaraudit.com where we apply the what if question to whether the largest (trillion dollar) global market sectors are free to value sustainability futures and the most heroic goals that youth of 2010s vote for realising by 2024.

    Click Pic to download


    Latest Yunus SB News

    According to General Theory of Keynes:  increasingly only economics rules the world;

    This leaves 2 opposite system round choices: economkics designed to power over peopes or designed to suatain community and empower people

    .

    One of the architectural crises of brand partnerships is that  the more famously purposeful for spreading goodwilled actions a brand becomes the more others wish to partner it . Dilution of purpose can result because it is hard for others to live up to the unique purpose of the original or more sinisterly because a system with more resources wants to takeover the less powerful brand before its good changes the freedoms through which people see what is possible both in terms of productive lives and in integrating demands that advance the prospects of our children’s children. In 2011 no “brands’ illustrate this dilemma more clearly than the country “Bangladesh” that excited Norman Macrae most at his passing in 2010 and the signature end poverty brandings co-created by the poorest mothers of Bangladesh’s first 40 years known worldwide as Grameen and Yunus

     0 SHORT FUTURE HISTORY OF INNOVATIONS CONCERNING WORLD CLASS BRANDS
    Founded 1988 by volunteers with deeply practical cross-cultural concerns who wanted to do good with mass media; inspired by two of humanity's more extraordinary stories in The Economist that suggested that changes in media 1984-2024 would determine sustainability - or not - of the human race - namely netfures Norman Macrae 1984; Entrepreneurial Revolution 1976. The Economist had itself been founded by an Internationalist Scot in 1843 to do good with media. So we info@worldcitizen.tv always love to hear of other global media founded to do good

     

     Innovation 10 - our first book "World Class Brands" posed the problem as seen in 1989 - how does one live in a world where randomly made up accounting algorithms value the goodwill of particular global brands as worth billions one day and nothing the next? Moreover, is this challenge related to the the predictions of great 20th C mathematicians including Einstein and Von Neumann that humanity may not competely survive that era when one generation becomes more connected than geo-politically separtaed unless we design professions ahead of time capable of transforming way above zero-sums rather than specialising in arguing over man-made boundaries. We are optimists but the one marketing acronym we do ask everyone to mentor each other in is SWOT -where the Opportunity & Threat represent exponential impacts compounding up or down into the future depending on the uniquely purposeful quality a system spins out of its historical strengths and weaknesses- and the relentless pride and passion that founders planted in gravitating such purpose. Innovation 9- The Net Genration needs to be be the first capable of SWOT**N Quite simply a definition of being networked is that systems multiply more value up or down through their boundaries than as separate entities. Examination of western academia rerveals there isn't a single profession as of 1989 that is globally ready tio serve true and fair advice relevant to this innovation. This terrifies us given the inclination of professions to defensively rule over semi-monopolies that societies entrusted to their hippocratic oathes to behave wholly, truly and fairly. As of 1989 we suggest teachers should help young people unite around the world is asking the question which global professions live up to what hippocratic oaths? Back in 1949 when my dad started doing interviews for The Economist, economics was still inspired by the adam smith intent of investing in future generations and sustainability of communities. Dad noticed how the third quarter of the 20th C was that where economists were prone to be the first professions to lose their commitment to serving the future of humanity as they got hired by the big get bigger, and the short get shorter-term. Presciently, the main lesson of Keynes' work (General Theory) had been  to beware of economists selling out their souls as increasingly only economists ruled the world of man made systems.        

    .

    World Class Brands 21

    Navigating 21 Market Freedoms that Can Change Youth Net Generation’s World

     
    Future History Infrastructures: Revolutions by the people  mediate Forbidden Questions

    21 Leadership Worlds Greatest Invention: frees 10 times more productivity in one generation

    20: 20th C greatest change www

    19: 19th greatest change steam

    1 Ruling Professionals ethical basis 1750s

    2 Total education change 1920s on

    3 Most curious mass media startups

    Asian www century’s coming ER

    60s japan electronics & physical quality

    Bangladesh’s rebirth of disaster relief  

    Kenya 99 mobile youth nation building

    Community bank, market and knowhow hubs (16 foci)

    Grassroots networking : infant healthcare & primary ed

    Free Uni S Africa

    First hubs solution to death of distance

    Bottom up investment banking

    Seed Science & MicroEnergy: clean agricultures  

    Leadership Dreams beyond a normal sector

    Online retail amazon

    Search & Media Exploration

    Retail’s greatest vision

    2 million global village markets & egov emerging from china after island starts

    Secondary Ed NZ

    Manuf’s greatest vision

     .
    .wcbnet.jpg..

    In 2011 the main commonwealth world class brands we are doing pro bono work for are Bangladesh & BBC - we hope to have made sufficient transformations in time for queen elizabeth and all family investors of saint james in 2012 to enjoy sustainability's above zero sum games as a lasting reason why sports are worth fleeting moemnts of joy

    Letters to End Poverty

    Dear BBC Governor Do you know anyone who would like to discuss the extraordinary role the BBC could play as sustainability jewel in Europe’s crown? My father who was the first journalist of the internet and whose work The Economist has described as that of the unacknowledged giant started to develop this script in 1984 in a book positioned to open debates round the opposite globalisation scenario to George Orwell’s Big Brother.

    Norman Macrae believed that the world’s largest public broadcaster is capable of propagating stories on how goodwill multiplies that no other media can cross-culturally do. If we renew the pro-youth microeconomics begun by Adam Smith, the 2010s can yet spin round being the net generation’s most exciting decade. In the 1960s, we only had a race to the moon, today we have the challenge of uniting the human race round sustainability of the planet. This microeconomics quest is supported by royal families across Europe from Prince Charles in the UK to Queen Sofia in Spain, from the Luxembourg Royal family to Prince Albert in Monaco.

    Mathematically micro system design is mapped by Einstein who advise Gandhi on transformative professional rules to John Von Neumann who detailed above zero sum game theory. Sustainability exponentials are not hard to design communal and networking solutions round but the devil is in appreciating contextual details instead of looking to govern with one uniform standard.. Valuing connectivity across borders instead of separation also needs to be rewarded. Life critical knowhow also multiplies value in use through opposite economic paradigms than consuming up scare things. The head of the Nobel ;peace judges traveled to Dhaka in 2008 to congratulate Bangladeshi youth on being world class in sharing this knowledge. As an early celebrations of Bangladesh’s 40th year of empowering the world to celebrate millennium goals, I enclose a firs version of Consider Bangladesh whose launch was celebrated by 60 people at The Economist’ boardroom last month. Keynes, whose last student class in Cambridge my dad participated in, is known for saying that increasingly only economics rules the world of man made systems. Out of Washington DC where I live, it has taken 30 years of peoples grassroots networking to get two thirds of congress to vote for Dr Yunus to come and testify spring 2011 on why credit is the life blood of any nation , and what conflicts to resolve if microeconomics community designs are to replace macroeconomics including systems that are too big to exist. We are inviting youth in many capitals to co-publish how they can entrepreneurially twin with Dhaka as sustainability world trade capital Five generations of my family including my grandfather who was mentored by Gandhi for 25 years on how to write up legalese of India’s independence, have worked to optimistically demonstrate that media and metrics can be used to progress the human lot. The time is Now if the BBC would be interested in playing a unique role in world service.

    ...................................................................................................................

    hi frank & unknown giants of system change: could I urgently come and meet you in saratoga; I understand the point about your priority to finish book; have about 15 possibly overlapping projects some which began out of my dads work;

     1988: we briefed the current editor of the economist that hasty brand valuation algorithms (conceived round perception inseatd of trust) were going to destroy sustainability designs of globalisation; he was then writing one of his first surveys and dad was retiring; by 2000 unseenwealth's margaret blair ordered me to give up with brand and try knowledge; 2011 some of our interfacing family investment projects have urgent wordlwide deadlines; dads estate wanting to celebrate bangladesh's 40th anniversary as the world's first microentrepreneurial networking nation (soft launch The Economist nov 2011)

     yunus testifying at congress on sustainability probably may 2011; journal of yunus work being sampled to 3000 leaders next month (could give you a stock to send to test with leaders in same way that jon's hubs are); europewide microeconomics summit hosted by queen of spain in nov 2011; hope that jon and les do some work that help queen's fav project in kenya before then; london olympics 2012 where WE aim to convince bbc that it should give as much coverage to sustainability good news as sports; letter sent to romano prodi to see if he wants to join in entrepreneurial revolution part 2- he animated italian job part 1 in 1976...
     other maps of business models continued through 1990s where jeff and I tried to reform eu investments in entrepreneurship across countries and change global accountants and economics metrics first at copers & lybrand and then in my case at world's largest ad agency; by 1999 my valuation model forecast anderson would implode unless its leaders resolved conflicts of its true and fair purpsoe among its main production flows and its stakeholders but unfortunately the world's largest ad agency group   preferred to sell 40 million dollars of relogos ...chris

    this is one way  WCBN mediates possible correspondences between your world and other projects; Description

    Help us match global system change work @globalsystemchange.com

     

    Theme

    @GSC.com

    Possible matches

    Business case for hi-level system change

    2003.7

    TrillionDollarAudit.com –which are world’s trillion dollar markets? What sustainability purposes are they most responsible for in every community? Where’s the open mapping audit showing that market is free of too big to exist systems

    sustainable system implementation of economy & society

    2001.7

    Social business system books 1 & 2 or Muhammad Yunus; linkin most exciting decades chalenges at worldcitizen.tv; clarify 20 most pursposeful micro capital markets at grameen.tv; join 2050 yuunus bookclub or 10000 dvd club;  help wiki first 100 projects of SMBAworld; contribute to journal and book of joy of economics; help form sustainability 3000 leaders club in time for yunus city & youth jams (1 2) to  celebrate olympics & sustainability 2012 with family investment associates of the microeconomist village of Saint James

    system change the greatest challenge facing business

    2008.6

    Grameen Economics & Unseen wealth research – valuetrue pro2.1 crisis unions of intangibles; transparency ; sustainability exponentials - explore multi-win business model - upmicro ; createjobs net

    sustainability - th e pioneering challenge of retail models

    Wal-mart 2004.6

    Wholeplanetfoundation

    capital markets for funds maxing sustainability performance

    2001.5

    Reform stockmarkets by 2012 ; micro capital markets needed for sustainability of  1) place crisis (eg job creation & human productivity & zero footprint –eg Interface); 2) trillion dollar purpose crisis

    gross national happiness- such as goodwill's energisation of emotional and social capitals

    2002.4

    Alan zing chapter – goodwill’s energisation of emotion, social and intellectual  and human capitals; seel also goleman (south boston region: and eu KM & EI  -eg This article has been read 5065 times.Superior Economics -Seeing the Emotional Intelligence of it All
    Total corporate responsibility

    2012.3

    Special issue of jbm on total corporate brand responsibility
    Europewide system change

    2009.9

    Microcreditsummit spain nov 2011
      
    ....

    1988 World Class Brands network formed by professionals who want to see media sustain humanity. While research for our book WCB on opportunities and threats of globalising media is completed, we brief The Economist's future editor - our input to his survey The Year of The Brand - demand that brand valuation algorithms focus on trust and goodwill multipliers and reality of unique purpose not on image-making 

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    Nov 16 2010 , Boardroom, The Economist : In celebration of Norman Macrae's life works on entrepreneurship, internet and sustainability world trade : Our family foundation investment fund announces $250,000 of social business loans loans primarily to youthworldbanking in kenya namely JamiiBora and youth celebration of good news action networks www.the-hub.net particularly through entrepreneurial hosting out of s. africa and bangladesh 

    dad's last story - just as technology could have made the purpose of basic community-investing bank (savings account, loan only for local productivity, debit card, atm, no bank branches except in community market places and micro-knowledge hubs), all records captured on mobiles 10 times more economical not one bank in the western world was prepared to innovate and cut its expensive staff so all banks issued credit cards to trap citizens in debt  making banks 10 times more costly -recommendation move over to century of AsiaPacific.cc ever faster

    The unacknowledged giant

    The unacknowledged giantAdd to Playlist

    2010  .specials2.jpg

    World Class Brands Network born 1988 – purpose to get best news for advancing human lot out to 7 billion people at one thousandth of cost that advertising costs to send out image-ridden offers that dont ultimately improve the economy of anywhere –WCB is an associate of

    M3W3.net the crisis network of metrics, media nd mediation to sustain humanity's rising exponenetials

    Wordcitizen.tv micromedia for entrepreneurial revolution nd seconder of yunus invitation to join in mking 2010s youth's most excitimg decade

    Summer 2010

    Why the decimation of BP brand value may be the best news in media world

    For over 20 years now,  terrifying mathematical error built into brand valuation has compounded risks associated with irresponsible and non-purposeful leadership - whereas if sustainability is our species main value we should have been compounding the exact reverse metrics as globalisation's connectivity spun. Assuming the 60 minutes story on BP's blatant avoidance of safety to save  few bucks in the current quarter is true, there is no value to such corporate system, and those whose pensions were dependent on BP should sue those who chose BP as part of their pension. This all seems true and fair provided the way BP is being treated is  precdence for the future. It gives my daughter a chance of living in a worldwide that becomes sustainable again http://worldcitizen.tv/ . My father Norman Macrae worked all his life arguing that adam smith's free market theory was intended by adam smith and his entrepreneurial alumni to be integrated up from transparency of community - adam smith assumed media and freedom of speech in which you might be able to fool some of the people temporarily but serial rogues (and conflict ridden systems) would fairly quickly be devalued to zero. Let us make the 2010s the decade when we regain sustainability as the core value of all global markets starting with those in which the most money is exchanged or the most life critical human need is served http://erworld.tv/ http://trilliondollaraudit.com/ http://globalassembly.tv/

    chris macrae convenor world class brands networks est 1989

     Dear Sustainability Branding

    We congratulate Dr Yunus on launching Global Grameen with 100 people from 50 companies and 20 countries. This is certainly the best news and action branding of the century, if not of all time. Please contact chris.macrae@yahoo.co.uk  (Washington DC 301 881 1655) if you have any queries on how to connect with sustainability's number 1 worldwide solutions network.

    Best news for 2010: How 2 great entrepreneurial nations came together & sustained the world 

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    Who are WCBN associates and friends? WCBN established 1989 -as a branch of Norman Macrae's Entrepreneurial Revolution networks started in The Economist 1976. WCBN has written most of the books -and developed most of the methods - on how media and metrics can be used to sustain humanity. Our teams created the special double issue of The Journal of Brand Management on Total Corporate Brand Responsibility, and the triple issue of the Journal of Marketing Management on Brand Reality - employee passion and communal pride in win-win-win branding. We provided main inputs in the BBC for Business video - branding the marketing advantage. Our library of over 20 books has been at the origin of most of the methods that make global and corporate branding and partnership structures very different from the days of positioning separate product brands with ad spots. We are leading authorities in the following measurement crises ; intangibles , transparency mapping, trust-flow, goodwill, sustainability exponentials -and open source the TrillionDollarAudit which is designed to correct the greatest maths mistakes in the world such as those that compounded Wall Street's loss of trust worldwide.

    0 degrees of separation from life critical challenges: Our friends network around the greatest social issues of our generation - eg paul rose bbc broadcaster and solar-polar explorer http://news.bbc.co.uk/2/hi/science/nature/8130130.stm   ; sofia bustamante, a london leader and facilitator of dr yunus 69th birthday dialogue in Dhaka. Yunus 7th decade wishmaking (2010s the most exciting decade to be alive) will take pride of place at Glasgow's microeconomics summit 4th July 2010

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    Nobel prize winner's launch of global brand club for CEOs who value sustainability

    At last an actionable answer to the special issue of the Journal Of Brand management I edited in 2003 where I took my profession - media - to task for accelerating the loss of sustainability of future generation - WCB networker may recall these words p 170-171:If a Martian cam down to earth and spotted that the world's most powerful organizations communicate their impact through superficial 20 second image soundbites called television spots -spending up to 1$bn a year on such image narcissm - I believe that Martian would conclude that this was a diseased planet whose civilizations ere not going to pass what systems engineer Buckminster foresaw 20 years ago as mankind’s final examination, posed by the new technology's connectivity, which puts all of our relationships and behaviors in each others laps.

    If you care to look back before 1980 you will find that the great brand models were sustained by organizations that were responsibility led. Then a series of management accidents overwhelmed our common senses. Intangibles productivity was suddenly recognized to be the key success factor is smart service markets. But in their own race to a global semi-monopoly, 5 accountants preferred to perpetuate their measurement monopoly of management in parts (making up algorithms of brand valuation) of the very system dynamics whose maps that needed to be transparently humanly connected. The personal computer arrived with its killer application the spreadsheet making every manager a numbers guy. It turned out that most -including Andersen itself - didn’t even question such 5th grader maths as why the operands of addition separability) and multiplication (connectivity) are very different to rule with. In serially abusing social trust, Andersen’s management believed that if their business goodwill accelerated up through the billions even as they reduced social trust to zero - hey billions +0 = billions. The brand reality is that system value multiplies -abuse society too much and they will zeroise you - billions times 0 =0. (2008 update - I used to call true intangibles auditing "the billion dollar audit". But after seeing wall street's too big to fail systems I've renamed true goodwill auditing trillion dollar audit

    yes leaders (royals, nobel,..) and citizens (eg LA Berlin London Glasgow) across hemispheres can make global grameen number 1 brand partnering architecture with social business system designs freeing  global markets critical to developing societies to wholly value sustainability

    Veolia & Volkswagen (Autostadt)

    Wiesbaden & wholeplanetfoundation

    xYz YunusCentre.org

    Yunus-Nobel

    Adidas & AIT YunusC & Africa & Grameen America & AshdenAwardsBangladesh & BASF &BerlinFreeUCISB (CSUCI) &CreditAgricole& Colombia SB ZonesDanone &
    U

    Universities for Sustainability; Media, Global Brand Marketing Sustainability

    E
    TgcFoundation

    Social Business – sustainability world’s greatest inventions

    Health for Poor

    GrameenHealth.org

    Health Management Centres

     

    Eye Hospitals

    Nursing Colleges

    Medical University

    Nutrition

    Water

    Mosquito N et

    GrameenKalyan.org

    Tech for Humanity

    Grameensolutions.com

    Bankabillion.org

    Wealth opportunities for Poor – banks, centre-markets, knitwear, employment agencies, vocational grants, schools

     

    Bangla rural womens bank –grameen.com

    Bangla village youth investments –grameen shikkha

    GrameenTrust.org International replications

    Grameen Global

     

    Grameencl.com

    & Glasgow CalU

    R

    Energy for Humanity –Shakti – solar electricity, biogas utility, biogas ovens

    HEC (paris) &
    Queen Sofia (Spain)Intel & Islamic Dec Bank
    Prince Albert –Monaco FundObama- NobelNobel & Nike Foundation (Grameen Nurse Institute)Microcredit & Microcreditsummit.org & microenergycredits.com LKJamii Bora & Jameel
    tell us you fav link to this map ...
    which 5 brands will sustainability's world of 7 billion people vote top in 2015 ?
    .bracwc2.jpg.wcb2.jpgwcb3.jpg.wcb4.jpgwcb5.jpg.
    Breaking News Aug09 congratulations to the 2 greatest yes we can leaders Obama & Yunus

    dr yunus wanted ad: 100 global brand leaders to end poverty:

    adidas AG BASF SE Danone AG Deutsche Telekom AG E.ON AG General Electric Corporation (GE) Intel Corporation Otto GmbH & Co. Kg SAP AG Veolia Water STI Volkswagen AG Bacardi & who?

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    chris macrae  usa 301 881 1655 host of world class brands networks since 1990

    .written 1990 World Class Brands is second of a series of books my life- and my family tree's which has been around most 20th nation's media- has involved in questioning whether media and freedom crises will sustain or end our race's unlimited potential and we seek to integrate the higher order connectivity that networking technology brings making solely place based government systems incapable of being democratic in any hi-trust sense that westerners are taught to assume that word is about.. if this sort of crisis is one that concerns you, why not email me and I will try and link you into a group exploring whatever crisis issue of media matters most to you and yours 

    *still today it is possible to call a meeting of 4 journalistic macraes who have lived in or surveyed social, community, sustainability and economic needs in more than half of the world's nations; we dont claim to have that many answers but hope we are unbiassd in framing system crisis questions

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    chris macrae usa 301 881 1655 originator of genres of living and learning brand architecture systems, 1994.

    Resume of World Class Brands - among other curious events, our dialogues began in 1976. My father published Entrepreneurial Revolution in The Economist mapping how mass media was shredding every hi-trust assumption of Adam Smith's free markets, and coming globalisation would compound risks of being unsustainable if the world's most powerful systems  were image-making dinosaurs. By 1984,  dad and I published the system maps of The 2024 Report . We revealed how to debate the future shock of a network generation spinning either 10 times more or less economic and social pattenrs for the whole world -but nowt in between. The first of my own books in the World Class Brands genre was wriitten in 1989 after compiling a database of 14 years and 40 countries and 1000s of markets' social needs. I worked for the next decade at a Big 5 accountant and world's number 1 ad agency only to find that they were paid to image over ever increasing gaps in human sustainability -thus compounding the worst of Orwellian nightmares. This may help to explain why I believe I am the luckiest communations professional in the world to have met Muhammad Yunus over the new year of 2008 and to have been asked to facilitate diverse dialogues -eg Yunus 69th birthday, youth ambassador 5000, yunus dvd10000 - on which other 3 global brands will most help put globalisation back on track to ending poverty and bringing sustainability back to every community. A 7 years search and dialogue - the 6th 7th year microeconomics collaboration plan of Bangladesh's Amazingly Graceful nation. YES WE CAN loves 1 2 to hear from young , women, poorest- all those whose share of voice Wall Street and Mad Avenue censors wherever macroeconomics rule over the freedom of transparency that only microeconomists systematically have deep enough human flow data to map.
    .imp1.jpgBreaking news from BBC on celebrating one of the greatest 69th birthdays of outr lives and times. For over 20 years now, my books, maps and coaching aim to help 12 year olds and up discuss the question - how do we design and sustain the most purposeful organisations around life critical and developing needs? My family's Micro & entrepreneurial belief: healthy societies compound strong economies not the other system round. I also have maths to prove that, but this is something that only friends of John Von Neumann seem to have time to focus on, So we can design it into the way goodwill brands multiply value. Bangladesh's micro and entrepreneurial system designs communicate to and from the most exciting networks I have searched after 15 years of internet connectivity- if you enjoy seeing green too, why not contact me any time chris.macrae@yahoo.co.uk washington dc bureau for yunusforum.net 301 881 1655
    Dr Yunus has set himself, those who work with him at Grameen, his Bangladeshi compatriots and young people and others who would like to work and network around his open source methods the greatest branding challenge of all time. The uniting mission is the biggest ever set any generation: to humanly race to end poverty and thereby sustain our planet and species. In branding parlance, this connects through a map of sub-brands of which three living system scripts to relate to - and develop with -  are: Yunus, Social Business, Grameen. 

    Dr Muhammad Yunus The leadership story of the life critical innovation of microcredit (now celebrating its 33rd year of compound growth as an open source method), and the poverty museum race for collaboratively linking in to human networking competences worldwide is simply chronicled in The Great Advocacy (volume 3 in the review series of the first 60 Grameen dialogues) 

     As global brands, both Yunus & microcredit were also seeded with goodwill multipliers connected by world leaders or the prizes they conferred on Dr Yunus. The museum opened in 2008 in Mirpur provides a living replay of this. 

    Beyond brand seeding: a higher level of exponential multiplication took place over the decade starting in 1997. This is when microcreditsummit started uniting millions of microcredit service agents - whom The Economist in 1982 foresaw as “we’re all intrapreneurial now”.  Service economics and networking knowledge franchises call for revolutionarily more transparent and open organisational systems. That is for all of us Yes We Can 7 billion people to thrive in a post-industrial age.  Heroically, Yunus and other microcreditsummit founders determined to gravitate around the world class goal of reaching out to 100 million families of the poorest with community-owned microcredit in under a decade. The achievement of this goal and recognition by the 2006 Nobel Peace Prize awarded to one man and 7 million female microentrepreneurs took Yunus onto sharing world stages with the highest exponential multipliers of superstardom and global branding. 

    What Dr Yunus did next was in branding terms the most daring relaunch ever identified. Even Coca-Cola’s (with The New Seekers’) relaunch of Americana after the Vietnam war with I would like to teach the world to sing in perfect harmony looks like a trivial pursuit in comparison. Instead of using the platform of the Nobel speech to confirm his own recognition as banker for the poor, the 66 year-old Yunus announced that his friends had a second choice of co-creating the stage of the world’s favorite economist and free marketer. System failing globalisation needed to be turned round by a micro system that 7 billion people could design wherever life critical solutions needed co-creating, replicating and sustaining. This system was “branded” social business –watch this space, or rather all change now: to the middle column.

    Social Business In Creating a World Without Poverty, Social Business, Future Capitalism by DR Y ( which this reports calls The Book) we are invited to get to know how to play with social business as the missing system intervention that can turn round all global failing systems into successes sustaining humanity.  

    It may be worth taking a branding timeout and asking yourself about some meanings to you –and any peer you socially network with -  that social business could brand (help you “peer to peer” action learn) if you decide to design or create with its system and replication flows. For examples, do you see Social Business as:

  • The most exciting entrepreneurial  and system revolution game ever played
  • The greatest design and teamworking challenges  – where an innovation needs to be so exciting that someone will give you a free loan to proof-test its sustainability and then to replicate it. (Mathematically, there is reasoning for this beyond charity- ie the goodwill gain you multiply with the loan-maker)
  • A way of searching out how hi-trust free markets can become 10 times more economical from the numbers-shredding global normalcy that Wall Street and global professions compounded at their sub-prime peaks

  • The Book is as charming and hi-trust energising as Yunus and his life-committed supporters. In chapter 1, it disarmingly reviews every major 20th century organisational system  as not measurable to ending poverty or human sustainability. And so asks you to help co-create –and then open source - the system cure: social business. The Book (written and published at amazing speed as just the first playing piece in a game 7 billion are invited to rehearse) also makes one deliberate mistake. Can you spot it?  

    The “mistake” is the Aladdin’s Lamp one of describing social business as a new idea. It is in fact the core cultural and intellectual property which since birth has made Bangaldesh –over a third of a century - a different developing economy and epicentre of world citizenship (see the head of the Nobel peace committee 2008 speech to youth on this topic).  Let us rejoice in the first nation of our network generation to take economics and world trade way above zero sum – see also the Dr Yunus booklet growing up with 2 giants to understand the most innovative brand nation strategy ever rehearsed. Who ever said that economics had to be a dismal science? Come and dance to a different 21st century reality –the one which you & us will need to lead micro-up’s opposite system round so humanity maps how to integrate every community into a higher order system with people free to multiply virtual productivities beyond borders, as well as respectfully teamwork with the girl next door.

    Grameen There are communally energising stories of Grameen - and its 150000 village-centre hubs - worthwhile living and learning:

    ·  worldwide and locally

    ·  branded outside and branded inside (eg see yunus youth dvd10000)

    ·  across parallel micro-up networks of hundreds of partners of which:- 

    ***** microcreditsummit is coming up to its 15th year of exponentially celebrating 09 latin america summit at Cartegena, 10 african and middle east summit at Jamii Bora, Kenya, 11 worldwide microcreditsummit in spain (arguably the most royal of supporters of the magic of micro) 

    ***** Future Capitalism is becoming the world’s number 1 leadership benchmarking network for responsibility and sustainability with the likelihood that over 30 global CEOs will be co-celebrating before the 20th anniversary of the fall of The Wall (Berlin November 09) 

    The greatest celebrations on the planet can now be linked around co-practicing living scripts (for health and green energy, for education and smart media, for SMBAs and empowering .gov) – stimulated by Grameen and its innovative confederates worldwide including the micro-network-economics nominations of grassroots networks BRAC and Jamii Bora made by 93 congressmen. Over to you and yours: to search; leadership quest; and communally map.

    chris macrae, yes we can creative lab, washington dc,  301 881 1655,  chris.macrae@yahoo.co.uk - draft brand charter prepared as input to dr yunus 69th all day birthday dialogue, dhaka, 29 june 2009- more detials http://yunusforum.net/

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    to world's top 20 brand analysts - Nobel Laureate Muhammad Yunus is certainly the most brilliant marketer dad. or I have ever met in spite of working on over half of the world's 100 most famous brands , and he is probably the greatest to have walked this earth

    -please explain why we havent booked your ticket to his 69th all day birthday dialogue yet?

    if anyone else wants to come or have a birthday telergam circulated to dr yunus please say

    many thanks, chris macrae worldclassbrands brandchartering

    http://muhammadyunus.tv  www.normanmacrae.com

    washington dc 301 881 1655

    .

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    mapping

    media and journalists humanity most needs

    .contact me chris macrae of world class brands and goodwill mapmaking in washington dc 301 881 1655 or chris.macrae at yahoo.co.uk -can we help each other tour system crises through future history's most dramatic moments : exploration 1 Gandhi (reporter grandad) 
    people who I trust to inspire me in search of 10 times more economical
  • dad 1 2 -travelled world before he was 10 as gradad was a Britisc council; navigated raf planes and learn economics from an indian corrspondence course while stationed in bangladesh before he was 20; began becoming The Economist's most prolific writers of leaders before he was 30 specialising in microeconomics maps and entrpreneurial revolution; before he was 40 wrote book showing that post-war british chancellors of the exchequer had used econimcs to make life less economic for Britain; before he was 50 complted the entrreprenurial revolution trilogy which started an annual topm 10 of covention economic blunders, mapped how service economy turns organsiation structures bottom up, and asked whether the network generation would use sustainability expoentials upward to make the world a more productive place by ending colonisation of poverty or unsustainable- 2009/2010 was destined back in 1984 to be the peak crisis year - which way would network generation turn expoentially?
  • muhammad yunus -diary of meetings future ...  past; filming dvd10000 - who's linking who at N & Y
  • fazle abed -research on the greatest grassroots service network
  • ingrid munro - girl power- obama and oboy Kenya what a wonderful peoples you generate
  • IsabellaWM -thanks for the most inspiring gifts a guy can get

  • I also aim to share with you what I treasure most from having been mentored by 2 of the most extraordinary human economists: Muhammad Yunus, and my dad.
    queries on how to join our leadership benchmarking group welcome chris.macrae@yahoo.co.uk washington DC 301 881 1655
    In 1989, World Class Brands Network wrote our first book on the core economics challenge of mass media age : how do goodwill multiplying brands beat brands with billion dollar expense accounts? This web catalogues methods we have open sourced along the way. It also relates this to other challenges of entrepreneurial revolutionaries which my father Norman Macrae journalised at The Economist between 1950 and 1989. 
    In particular we reference his trilogy:
    1976 survey - ER : Next Capitalism - offered a top 10 listing of outdated conventional wisdoms that ER needs to innovatively breakthrough. A third of a centiry on, we celebrate an annual top 10 conventiomal blunders.
    1982 survey - Intrapreneurial Now mapped how the service economy needed far more empowering leadership systems than the industrial age could ever configure
    1984 book - which I, Chris Macrae, co-authored mapped what would need to happen by when if we are to systematically integrate localites into a globalisation that compounds sustainability of all rather than crashes into many http://www.normanmacrae.com/netfuture.html

    .WCB: Method Mindset Research

    Example world's favourite brand: Grameen

    Notes

    Our brain recalls clusters of identifiers in the way that it both interprets and remembers what is most meaningful

    Before mass tv advertising, the most meaningful sources of communal value tended to survive intergenerational storytelling- knowledge and education were at far less risk of being conditioned. Today's risk is that mass media is literally dumbing us- spinning this at ever compounding speed..

    Mindset research shows how to decode a brand's meaning to one of its demographic groups. From this you can tell if you are working or communicating with a smartening up or dumbing down brand. You can also compare for an unique brand leadership purpose whether it is going to be easy or difficult to translate the whole cluster of meanings from one nation to another, or from one era eg pre-ineternet to post-internet

    .Muhammad Yunus

     

    Coming Up :

     

    All day dialogue  with Muhammad Yunus, 29 June 2009, Dhaka

    Berlin November 2009: European Leadership Invitation by Grameen Craative Lab to benchmark thousands of social business cases and learn from partners in Future Capitalism  and celebrate 20th anniversary of Fall of Wall 

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    From Our Transatlantic and 4-hemisphere Archives - Feb 2008 St James' celebration Luncheon between 2 Bangladeshi students of economics - Norman Macrae (year 85) who learnt economics from a correspondence course whilst waiting to navigate RAF planes out of Bangladesh in 1943 and sustainability investment world's number 1 economist Muhammad Yunus (year 68) 

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    Mathematically the Future Capitalism logic of Muhammad Yunus generates hi-trust governance and the most inspiring worldwide partnerships ever mapped...  futurecapitalism 
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    1:03[bank
    bank
    Feb 08 : Dr Yunus discusses how Grameen as one of the world's safest banking system...

     

    INNOVATING COLLABORATION NETWORKING

    As fas as we have read, this is the only sustainable way to invest in above zero-sum economics. Thanks to Bangladesh's First third century, about 100 social business franchises have been innovated directly from this nation's microentrepreneurial networks and in the first 2 years of Future Capitalism about 20 leadership benchmarks for global industry sector responsibility are now being celebrated around the world.

     erworld9100.jpg

    Future Capitalism is defined in the 2008 book of Dr Yunus as a partnership between one of the world's most resourced organsiations and a grassroots network sustainably serving life critical needs. The goverance of the partnership conforms to the goodwill multiplication of the social business model instead of the 90 day historic extraction model that the Big 4 global accounting monoploly spreadsheet around the world (make sure you understand exactly the assumptions that such globla accountants books because when you do you may deduce that it is actually impossible to design a scoring system that is more perfect for compounding sustainability crashes. This is an issue that has been argued since 1989 to our certain knowledge. When Brookings bravely published a report in 2000 on the intangibles crisis of Unseen Wealth, the incoming Bush administration adopted a censorial attitide that became their hallmark. The parallels between George Bush and Kaiser Wilhelm -in terms of how distant you can get from ground level contextual mapping must6 concern economists with longer performance perspectives than annual or quarterly bonuses.  

    World Class Brands Benchmarking Networks.

    Help us catalogue socfial businesses by the 7 most vital markets for human sustainability:

    banking

    health

    energy

    education to first job

    media

    integrity of professions in a genetration of worldwide change

    empowerment of communities by governmemt

    .Entrepreneurial Revolution - more at http://erworld.tv/

    Annual Reviews of Opportunities and Risks to free markets as systems of next capitalism change from:

    industrial to service to knowledge economies

    boundaries of nations disappear, but divides betwen the powerful and the powerless need hi-trust mediating if sustainability's exponential up - and not exponential crashes down - are to be celebrated as the lasting truth if generation's unprecedented changes and challenges as we journey from local to global integration





    erworld916.jpg

     

    1976 provides an interesting third of a century convergence of reflections which may help review crises of opportunity and risk of media from since it is when:
    • Teams around the number 1 entrepreneur of our generation , Muhammad Yunus, started to innovate 10 times more economic banking;
    • my career in researching what societies in over 40 countries most wanted from designing productive and demanding market exchnages began;
    • year that father and I have been surveying the annual 10 biggest system challenges to entrepreneurs and the sustainability of globalisation with his survey Entrepreneurial Revolution in Christmas issue of The Economist

    Sunday, March 17, 2013

    worlds worst ads part 1
    Coke telling workers that spending office time on basketball brackets is not just ok but patriotic -odd that a brand which once bulit the future of the america is now championing national loss of productivity
    6:56 pm edt 

    Thursday, March 14, 2013

    Module 007.1 How Nopt to Be Green Washed

    What is Being Greenwashed?

    When did greenwashing start to become the greatest risk to the purpose of brand leaders 
    Saddest cases of greenwashing


    Greenwashed is when an extremely purposeful organisation sells out its reputation to a large purposeless organisation. Charities are at particular risk to this as corporations with a PR problem will pay millions of dollars to partner the other's trusted reputation. The consequence is that the charity will lose its way and become ever less economic in its essential community-service goals- in a networking world charities that lose the way actually end up harming their original purpose, and destroying the hope both of volunteers and the customers they most desparately needed to empower on the ground

    My books on chartering brand architecture at the end of the 1980s were among the first to explain what actions to take to innoculate a pursposeful organsiation from greenwashing - a process that is often milsleadingly called Corporate Social Responsibility. This is one of many misnomers that infested branding from the late 1980s when totally false brand valuation algoritmh were invented and the big 5 global accountants endorsed this unreality as part of their systemic failure to owning up to not having metrics relevant to:
    valuing goodwill as multi-win modeling
    sustainability as an expoential impact metric through time that defines a system's compounding dynamics
    transparency mapping as a board's duty to detect emerging conflicts bewteen different parties to a value exchange  and to urgently resolve such before they dilute a brand's leadership essence

    I was able to write these books as I spent the 1980s on a worldwide project that emerged out of MIT's early database software  interviewing millions of people on what societies most wanted from the world's biggest brands. The gap between wants and what the world's biggest organisations were serving was getting ever bigger partly because of the erroneous maths of the Big 5 accountants (who were racing to achieve monopoly control over the world's largest boardrooms). At the same time most companies were focused on far too many product brands to economically make the transition from multnitaional to global world, and did not have any usable visioning processes for leaders to connect the corporate brand with the organisation's unique purpose. Thus PR agencies recomended to CEOs that they sponsor a marriage with a charity with a high reputation, and the disastrous ipmacts of greenwashing have spun ever since

    Exercise: most of the wpr;d's biggest brands stand or fall on what youth perceive. So as millions of alumni of this 12 minute training session, why not swarm on one big brand leader at a tme and audit how much he is greenwashing - make it clear you will simultaneously boycott the brand unless the ceo offers 


    Probably the saddest case of greenwashing involves microcreditsummit. Founded in 1997 to understand how youth investment banking could advance the greatest millennium goals the net generation wanted to co-produce, this network got greenwashed by the very big banks that were to spend the 2000s bubbling up the youth employment slump of the 2010s. Now that the 2010s could be the most productive time for youth to be alive http://www.wholeplanet.tv/ the West is stuck in old peoples and big bankers and top-down congresses' debts.

    THE REDWASHING OF NATIONS
    At a time when 10 times more youth productvity than ever before could be invested in, ratings agencies who say that hi-debt nations need to value austerity are committing the greatest maths error ever propagated. A nation's future should be ranked on how well it is investing in net generation productivity and worldwide collaboration in youth's millennium goals. If you wish to urgently help resolve this crisis, a starting point is building the pro-youth curriciculua at www.grameeneconomics.com
    7:28 am edt 

    Tuesday, July 12, 2011

    ... 
     Media

     1 To Be or Not to Be - World Class Brands

    1980s Surveys of millions of people and societes with database software developed at MIT (number 1 job creating university in world) proved old advertisng models within nations and of separated products were no longer economic.

    More Detail- the main discovery of intrapreneurship in 1982 is that service plus economies requite innovative organisations to be led round projects. Leadership of purpose becomes a perfect storm of politics unless leaders make an open market of projects; explaain which ones they prioritise; let projects fail fast and chap accept where they succeed, and in those cases scale them fast. Project empowerment brings context to a companies ways of working trhat6 global professions wwho peddle standards do not value but this is no reason fo0r denying that service economy innovates through value multiplying with a company's most passinately relevant people fully involved (reference emotional intelligence and sickness of comand and cnotrol organsiations that need to be cured before being economical in service plus sectors)

    Is is possible to transparently action learn a corporate brand's value multiplying purpose -and its flows across partnership networks

     2 Brand Chartering Living Scripts co-published by Economist Intelligence Unit

    1990s surveys by WCBn showed that the new economics of brand leadership depended on clarifying unique purpose of corporation or networks of partners,  and how to integrate this as a multi-win exchange of productivities and demands that every co-worker's most relevant knowledge could value multiply

     

    Other Details:  main discovery of intrapreneur economics is that in service plus economies,  projects are key to innovation. Corporate leaders need to make an open internal market of potential great projects. Leaders also need to be transparent in project prioritisation as well as kill off those that are unsuccessful fast while it is still economical to do so. Making this transformation may be hampered by traditional professions. This is because projects champion contexts whereas professions increasingly advise on global standards. Empowering projects so that those people in your company with the greatest relevant talents can innovate can conflict with command and control and mba styles of management – see eg organisational diseases chronicled by emotional intelligence scholar Daniel Goleman

     3

    All of the world's 10000 largest brands.networks are market exchanges of productive and demanding relationships that may grow or burst dependng on leadershhip commiunincations integrity of Unique Purpose

    4  VALUETRUE Purposeful maps

    To make the transition from image-led advertising to purposeful-leadership, professional valuation advice needs to be transformed. Even triple bottom line models are not enough to sustain purpose if they use historical value add. At the limit brands value multiply- if you wholly abuse the trust of any stakeholder they may zeroise you. 3 years before the demise of Andersen, valuetrue mapping model was valuing the andersen brand as worth nothing unless leaders of the firm radically changed their valuation of society

     5 Who do old people think they are kidding? A world in which largest organsiations in a global market claim they can't afford to be ersponsible is unsustainable. As Sir John Banham says: the solution is marketleading corporatiosn should decare what greatest risks their sector knowledge's knows most and invite colaboration between all players.  6 7 8 9 
    12:32 pm edt 

    Sunday, June 26, 2011

    Do you really want to correspond for the future?
    WHY HI-TRUST MEDIA IS EVERYONE'S SOCIAL BUSINESS
    If you wish to join our club of Future Correspondents,  we ask you to face up to one responsibility which may be bigger than our words can describe.

    Celebrate your ability to identify forbidden questions,
    ... and once you've found a decent quest, live to help others understand why unlearning can be a greater first step for freedom than the rush to know it all.

    MEDIA'S CRISIS OF IDENTITY
    The simple way to innooculate you and yours against being trapped by any media is to ask : what are the forbidden questions of the particular media before you and your communities get involved.

    URGENCY
    We believe the happiness of the human race depends on correspondents acting with informed optimism. Informed means to us having a mapmaker's concern for exploring risks before enthusiastically guiding others.

    In the 2010s, one vital forbidden question to make free again is: why did the 20th C's greatest mathematicians care so much about humans everywhere debating ahead of time the consequences for that first networked generation which technology makes more interconnected worldwide than separated? We suggest that previously when civilisations collapsed they did so separately. We recommend sharing a common sense meaning of globalisation is: that time of human development when the collapse of one civilisation means the collapse of all.

    EXCITING 2010s: Time is Now
    And, we believe it is useful for all future corespondents to recall that it is nature (not man) who chooses the rules that decide on which species will be the next dodo. 
    6:21 am edt 

    Wednesday, June 30, 2010

     Epicentre (please relay this memo to DR Yunus) 

    I have a memo from the head of a leading global communications agency headquartered in New York asking if Dr Yunus would be interested in working directly with him . The emerging idea to invite his global clients to celebrate the leadership example set by Dr Yunus by each planting an end poverty project in one of the countries that their company is globally present. There are already one or two cases of this being done within his roster of leading global clients - an example I know about planting systems for the poorest in Guatemala. Moreover there is already a multinational team of staff within the agency highly motivated by such purposeful communications efforts 

    It is expected that if the group of CEOs can work directly with Dr Yunus at least 10 and probably nearer 20 of this agency's global clients would join in. This is because this agency more than any other has evolved around the idea that the way you brand tells a lot about a leader's own values. Its fieldbook of practicing this is co-written by one of the most admired academic of worldwide branding as a strategic change opportunity. These CEOs are used to working on combined projects provided they are directly system designed by the head of this agency 

    Global communications agencies are a small world that I have worked with for 30 years now. Once one offers the leaders of its most impactful clients something young people applaud (and this is seen to be the next wave as Paris on Feb4 will help do) it is not too difficult to chat up others to follow - if you know the people order to diffuse an idea whose time has come. Please tell me if Dr Yunus is interested in this approach and if so how you would like to set up a meeting. As you know 3 generations of my family normanmacrae.com chrismacrae.com isabellawm.com have worked on the economics of media, microeconomics models and the system dynamics of where to plant entrepreneurial revolution. We strongly commend the urgency of this leadership approach so that Mad Avenue and Walled Street move forward into a 21st C Americans and youth in big capitals can be proud of. GOODWILL CULTURES THAT MULTIPLY VALUE & EXPONENTIAL RISING

    As the triple issue of the journal of marketing management I guest edited in 1999 shows what sustainably energizes brand leadership communication and heroically purposeful innovation round a worldwide organisational system is communal pride and individual passion (self-esteem as your Centre in Paris aptly calls it)


    cheers chris macrae washington dc 301 881 1655 http://www.worldclassbrands.tv/

    PREVIOUSLY Nov 2009 Breaking News - at launch of Global Grameen 1, WCBN associates commit to Nobel Laureate Dr Yunus to find 9 global brand ceos who want to join his global grameen social business club aimed at global branding the world's number 1 partnerships and benchmarking knowledge centres for sustainability

    4:08 pm edt 

    Friday, September 18, 2009

    Grameen & Volksvagen as at jan 09
    Munich Speech

    Similarly we have been discussing with Volkswagen, giving them ideas about social business, and they are seriously considering producing a new kind of vehicle for Bangladesh and other countries where the road conditions are extremely poor. In addition, we want to create a green engine for the vehicle, which will be a multi-purpose engine, so that it’s not just used for carrying agricultural produce. The idea is that the engine will never sit around doing nothing. You simply pick it up and it becomes an engine for irrigation, or for producing electricity, or for powering a boat. So it has multiple uses and we make it affordable for the ordinary people.

    Breaking News Fall 09: Autostadt Wolfsburg stages first Global Grameen meeting 7 November
    6:06 pm edt 

    Grameen Adidas as at start 09
    Munich Speech

    Then we approached another company – Adidas – with a proposal, which they were very happy to consider. The objective that we have defined is that nobody in the world should remain barefooted. To begin with, Adidas would supply its brand name and produce shoes for less than one dollar, so that everybody can afford them. Adidas would recover its cost and at the same time people would get shoes.
    6:03 pm edt 

    Grameen Veolia as at start 09
    Munich Speech

    In the meantime, another company has approached us: Veolia – again a French company, a water company. Together we created Grameen-Veolia Water Company in Bangladesh. Bangladesh has a serious drinking water problem. In most parts of the country, the water is highly contaminated by arsenic. Since there is no other water, more than 50 million people in Bangladesh out of 150 million drink arsenic-contaminated water. Children drink poison every day. What we did through this company was set up a small water treatment plant in a cluster of villages to produce very high quality water for the villages and sell it at a very cheap price. People pay the price and get pure water, the company recovers the cost. The price we have fixed for this water is one penny for four liters so that everybody can afford it
    6:01 pm edt 

    Grameen Danone as at start of 09
    Munich Speech
    Basically a social business is a non-loss, non-dividend company with a social objective. I have set up many of these businesses, but some of the recent ones have become more high profile. One is a joint venture with a major company, Danone of France. Together we created Grameen-Danone Company in Bangladesh as a social business. What does it do? It produces yoghurt. Danone is a big yoghurt company that makes delicious yoghurt. We wanted to use that for a social purpose. What is the purpose? There are millions of children in Bangladesh who are malnourished. So we created this company to produce yoghurt. We take all the micronutrients that are missing in the children and put them in the yoghurt: vitamins, iron, zinc, iodine, everything they need, and we make the yoghurt very delicious and very cheap, and sell it to poor families at a price they can afford. And if a child eats two cups of yoghurt a week and continues to do so for eight or nine months, what was formerly a young life wasting away for lack of nutrition becomes a healthy, robust, playful child. This is the purpose both Danone and Grameen have agreed on. We also agreed that we will never take any dividend out of this company except to repay whatever investment we have made. We can take back the investment, but not a penny more, because this is a social-cause-driven company.
    In a profit-making company, you ask the CEO: How much money will you make this year? In a social business like this, you ask the CEO: How many children will you save from malnutrition this year? And next year, how many are you planning to save? Because these are the corporate profits, defined in terms of the company's social objective.
    5:58 pm edt 

    Saturday, August 29, 2009

    below is a general presentation on world's greatest invention one-pager - each section corresponds to a row of slides

    as Dr Yunus wants to form a club of 100 global brand CEOs who want to benchmark this invention, I make quite a lot of customised presentations to global branders - if this is your sort of interest why not contact me ast chris.macrae @yahoo.co.uk or my washingtin dc tel 301 881 1655


    Bad news of globalisation system crisis is that its a double whammy of 1) media crisis where neither speech nor markets are free; 2) metrics crisis where as we saw from wall street 2008 the biggest rewards go to those who make systems least sustainable.The good news is one country -Bangladesh at its birth over a third of a century ago-  came up with the world's greatest invention : Yes WE Can communally intervene in any globalisation crisis!



    What is the invention? It's a system design methodology (propagated by Nobel Lauraete Muhammad Yunus as social business) for designing a transformation of any global system that is exponentially crashing down. It can bend the curve to be sustainable exponentially up in every community that replicates a particular social business system design's franchise.  
    Social business solutions can be mapped to provide specific life critical solutions - of which ending poverty is integral to every human and communal sustainability crisis. The reason this invention seems a mystery, apart from the censorship crisis of media and the rewards crisis of measurement, is that systems maps are humanity's least commonly developed educational curricula just at a time when networks = system**n needed system mapping to be the 5th R. As Gandhi & Einstein noted continuously in their collaborative support to end the crushing English colonisation of India which my maternal grandad as head judge in Mumbai took 25 years to be converted by - to compound whole truth, system mapping is as important as any other kind of literacy. This becomes sustainability critical wherever top people make decisions which scale globally and compound exponentially over time.



    How do social action networks share the world's greatest invention? Why not debate it in collaboration forum, map it wherever a social business model intervention needs to be replicated or designed, and encourage the mother of all benchmarking movements among such leaders of transparent system governance as vice chancellors of universities, Global Brand CEOs, G8 leaders and top politicians/professionals, the world's best endowed foundations and philanthropists. Questions welcome chris.macrae @yahoo.co.uk - Washington DC Yes WE Can bureau 301 881 1655

    PS 9-12 year olds love exploring the world's greatest invention http://yunusyouth.com/ - why do we find it harder when we get older?
    A Strange Leadership Quest- The First 20 Years

    Globalisation of media is sufficient of a system change that it can only spin one of 2 opposite outcomes: to sustain or end the world

    I have been searching for a global brand panel of ceos who want to benchmark how to sustain the world with brand valuation for 20 years.

    The search started when I briefed The Economist on their survey: The Year of The Brand. It was nicely written except the journalist involved hasn't actioned his own words about brand trust needing to be valued systemically far more humanly - at every quarter - than brand perception. At the same time the first in my genre of world class brands books was published. It looked back at media's hidden agendas as discovered in 15 years of brand research in 40 countries and a multi-miilions of hours of interviewing databank on customer and societal responses to brands made possible by express software and MIT market models.

    Looking forward to the 2010s: I am extremely hopeful that fans of Nobel Laureate Muhammad Yunus will gravitate at least 100 global brand ceos valuing sustainability over the next 7 years with the fantastic first celebrations in nov 2009 recalling the 20th fall of the wall http://www.grameencl.com  as well as announcing the world's greatest invention to brand leaders.
     
    But my hope depends on you too. Even if you dont know a global brand ceo, you customise many such corporations. Ask their co-workers who serve you at every chance you can - whether their company consciously and communally uses media to sustain humanity. Because if a system like global media is NOT measurably goverened around such a purpose , the reality is the system will spin the opposite way through time- and I dont know many people - even in wall street or St James - who consciously want to end their future generations. That's the issue at stake while we have no exponentially true way of valuing brand sustainability- only the world's greatest invention will cure that!
    4:21 pm edt 

    Monday, August 24, 2009

    Brand Brainstorming -chris.macrae@yahoo.co.uk

    I love brand brainstorming when the group involved first have the same brand chartering curiosity in their head with agreed do now action projects

    Unfortunately the extraordinary breakthroughs this has achieved are too confidential to the client for me to want to sjhow them on the internet

    However I have hosted some brainstorms with world leading communications professonals on ways to communicate and connect they had never seen before but wanted to try

    occasion 1 enterprise ig, wpp 1998

    how do we live brand activities of different departments in an organisation so that everyone celbrates those departments that have the least silos and glue the brand's service reality to its perceived promise

    Analogies to the networking role of "activity special correspondents":


    tt: living wall where directors of companies answer post-it questions >- cm: looking forward to seeing what activity becomes important enough to launch this in our company... (this idea was later followed up by one leading design agency who put their living wall in reception!)

    cm: editing & newspaper journalist network; benchmarking destinations presented like a travel holiday catalogue with pages on paradise destinations, ie activities (rated best by different value ideals), & grouped in process sections so that client sponsors can browse between home processes (they already feel expert at) and away processes (they need to explore and become exotically attracted to)


    electronic communities of practice (you are interacting with one which is growing as/because you read this!)


    n: parliament's resolution of complex interests, provides an interesting metaphor for why some organisational politics is good for brand learning (when it simplifies and resolves constructive tensions), but most is bad (especially when its covered up from its people on whom the integrity of brand actions depends)

    5:31 pm edt 

    Friday, August 14, 2009

    Dear Muftah
    Can you update me- is one of your sustainability EPCOTs in the middle east going to open by 2012?
     friends of  Yes We Can leadership need to start planning what a peoples/community sustainability exhibition all over london during olympics summer 2012 would look like
     gf1.jpg
    while i realise that there is a difference in your need for permanent experience exhibits and a festival's temporary ones, the world's number 1 sources for sustainability, end poverty, cross-cultural rapport would appear to be the same and networkers around nobel laureate muhammad yunus are charged with mapping who these are and wh at london-wide events for sustainability we can stage
    starting september 1 we have the opportunity of 5000 youth most interested in the goals of nobel laureate muhammad yunus and bangaldeshi sustainability investment methods http://news.bbc.co.uk/2/hi/science/nature/8130130.stm helping to search out fun exhibits at every scale from one time university demonstartion to summer long festival to permanent world heritage stage for humanity/sustainability
    I am also interested in suggesting to upmarket hotels that their brands can get involved in showcasing sustainability breakthroughs that opinion leaders need seeding in their own comfort zones 
    cheers
    chris
    9:44 am edt 

    Wednesday, August 12, 2009

    Imagine this- in celebration of the 20th anniversary of the fall of the wall, 100 global brand leaders meet to plan the end of poverty and the renewal of millennium goals with Grameen's Nobel Laurate Dr Yunus and friends from G8 leaders to european royalty cheering on - some in person, some virtually
    are you a global brand elade who wants to be there
    more details chris macrae yes we can bureau Dc 301 881 1655

    benchmarking subclubs include:
    sustainability
    workforce
    extreme innovation partnerships
    global celebration events of humanity's greatest achievements as well sports
    ...
    10:43 am edt 

    Sunday, June 7, 2009

    This is one of the exhibits being prepared for our 18 month research report for dr yunus being presented during last week of june in dhaka- if you have -or know of anyone to discuss - extra items to put in the test please do

    Youth /entrepreneuriq test on what a nation’s most trusted microcredits can do

     Most trusted microcredits become a nation’s/people’s most trusted brand –what opportunities can be made of this 

    1 Test What industry sectors in that nation are most productively and sustainably owned by bottom-up – eg for Bangladesh these include banking, mobile telecoms, green energy, nursing, teaching, poultry, livestock, silk farming and lead fashion brand are

     

    2 Test out with future capitalism partners what global market sector responsibility benchmarks can best be set by partnerships of the world’s most resourced organizations and microcredits as grassroots networks serving life-critical needs – eg about 30 benchmarks have merged from first 2 years of global future capitalism benchmarking club

     

    3 Open source ten times more economical social business designs across nations’ deepest microcredits

     

    4 Enable university clubs to experiment with projects – either directly on location, or through entrepreneur competitions (eg MIT), or by 2nd generation “productkivas” –offer students leadership quest opportunities to themselves be income generating while building leaders understanding that youth value future capitalism media stages more than advertising spots

     

    5 Clarify how many different deepest segments of microcredit a particular nation needs –understanding how lead segmentation depends on nature of original cause of compound poverty or compound loss of sustainability at community levels

     

    6 Keep pushing creative lab barriers on what collaboration innovations improve the peoples lot as out networking age’s exponential investment up transform beyond post-industrial  and look to end history’s greatest divides with particular reference to 7 microeconomics and microsummit wonders :

    Microcredit

    MicoHealth

    MicroEducation

    MicroEnergy

    Micromedia

    MicrosSMBA

    Microgov

    chris macrae http://worldclassbrands.tv  usa tel 301 881 1655

    5:05 pm edt 

    Thursday, April 30, 2009

    Help SWOT media since the BBC began tv broadcasting in 1936
    resources: 1984 net future
    ..
    .
    Weaknesses
    each new media licensed by government as free lunch (stealth tax): ie government becomes popular short-term with electorate whilst licensing out commons to (addiction of future generation? degree to which image-making takes over from truth; way in which life critical news becomes as expensive to propagarte as launching new flavour of soda; neurotic hooks of excess con sumtion and ways that sectors like banking deviate from investing in community prodictivity to trapping in debt of excess consumption; ways in which most media executions indude attentiondeficit order or separate soundbite info from whole picture systemic understanding) to commercial operators
    Threats:
    compound expoential impacts (ie sustainability risks) never foreseen let alone debated democratically ahead of time

    www.macrae.tv washington dc bureau 301 881 1655  (gmail address macrae.tv) -1 Jan 2009 - an article by Norman Macrae - to celebrate a new year and good wishes to Yes We Can Administrations

     

    How to Avert A Great Depression Through the Hungry 2010s? 

    Answer, By Making All Banking Very Much Cheaper, By Norman Macrae

    As a teenager, Norman began studying economics in (today’s) Bangladesh whilst waiting to navigate RAF airplanes in world war 2. His father-in-law was mentored for a quarter of a century by Gandhi, one Bar of London Barrister to another, on how to end Raj Imperialism. He went on to write over 2000 editorials from the microeconomics perspective of Free Markets & Entrepreneurial Revolution  for The Economist, and in 1984 mapped what  alternative futures micro versus macro economic worlds of the first networking generation will spin www.normanmacrae.com/netfuture.html www.erworld.tv  -contact  info@worldcitizen.tv Washington DC bureau 301 881 1655 

    If banks in rich democracies had been truly competitive institutions, at least one of them somewhere would have seized the main opportunity created by the computer. This main opportunity was to make all deposit-banking vastly cheaper than ever before. By this cheapening it should make such banking hugely more profitable. Then further competition would search for the cheapest ways to guide all the world’s saving into the most profitable (or otherwise most desirable) forms of capital investment, thus enriching all mankind.

     

    Instead, during 2008 the total losses of banks in rich democracies – in North America, West Europe and Japan – soared into trillions of dollars. Fearful for their solvency, these banks virtually stopped lending. The issuance of corporate bonds, commercial paper, and many other financial products largely ceased. Hedge and insurance firms also crashed. Mankind is thus threatened in the 2010s with its longest great depression since the hungry 1930s.

     

    Why? The strange answer seems to be that other happy consequences of modern technology promised to make this cheapening even faster. Call centres in Bangalore vastly undercut the middle class salaries of Midland bank clerk who until the 1950s expensively answered clients’ questions in their branches in the City of London. Cheap mobile phones kept village ladies in once miserable Bangladesh as fully in touch with market prices as is the chief research officer of the First National Bank of Somewhere in California. His weekly salary is still 1000 times greater than the previous annual earnings of that village lady. The cost-effective way of running the old Midland or First National then seemed to be to cut its total salary cost by something like 99%. This did not please Western welfare governments, or the decent chief executives of the old Midland or First National bank.

     

    Awaiting the sensation of a short sharp shock

    From a cheap and chippy chopper on a big black block

     – WS Gilbert in The Mikado - why it is uncomfortable to work in an industry which needs 99% redundancies.
     

    Western welfare governments have long preferred to run their banks in high cost cartels, and even invented reasons why this seems to be moral.  Their deposit-banks have usually kept in cash only 10% of the total amount deposited with them. If 11% of depositors suddenly feared that their banks might go bust, this could accelerate a run that would send them bust indeed. Governments therefore thought that depositors would be less fearful if they were assured that the banks were officially and tightly regulated. Actually, this mainly meant that the banks had to hire ever more expensive lawyers so as to escape any crippling consequences from this regulation. The attached quote shows that Samuel Pepys understood this fact of life in his Diaries of July 21, 1662.

     

    I see it is impossible for the King to have things done so cheaply as do other men

     Samuel Pepys on discovering an important commercial fact of life in his Diary, 21 July, 1662

     

    The decent bosses of the deposit banks felt that the best way of avoiding sacking nine tenths of their staffs was by competing with a very different sort of financing called merchant banking whose earnings and bonuses were far more generous than those given to their own staff. These merchant banks were of peculiarly differing pedigree. In London, it was assumed that they could best be run by families like Barings who had done the job for over 200 years. In the 1990s, Barings went totally bust because one of its hired traders bet much of its money on a hunch that a bad earthquake in Japan meant that the shares of Japanese banks and insurance companies would become more profitable. In Zurich, merchant banks felt it most moral to keep the accounts of their depositors totally secret, especially if these accounts were being used to defraud their own countries’ tax authorities. In 2008 those secretive banks were then defrauded. In Wall Street, Goldman Sachs and Lehman Bros bid up their annual bonuses to millions of dollars for each partner. In 2008 even Goldman Sachs made a loss and Lehman Bros went bust.

     

    A former chairman of the Federal Reserve argues that “fearful investors clearly require a far larger capital cushion to lend unsecured to any financial intermediary now”. He therefore thinks that taxpayers money should be ladled into them to make those investors less fearful. This seems far more likely to make depositors intermittently more terrified and cause any depression into the 2010s to linger on and on.

     

    In the 1930s, the chief economic adviser to the government of Siam was called Prince Damrong. I try always to remember it

    – quote from former director of International Monetary Fund.
     

    One of the few big banks to make a profit in 2008 was the Grameen Bank (which means Village Bank) in that once basket-case country called Bangladesh. The sole staff in a branch serving several villages was once a woman student. It is now more usually someone who has learnt to use the computer in the right way.

     

    The rest of this report will examine how this marvellously cost-cutting operation works. Perhaps the most relevant and terrifying analogy is to commercial airlines. In 1945, there were only a tiny number of passenger airmiles flown on them. In each successive year these increased hugely and in this slumptime 2009 there will be billions of passenger airmiles flown. In the late 1940s most governments therefore created national airlines and were confident they would flourish in this boom industry, with official regulation assuring they would be safe. Instead all proceeded to lose money, and later privatised but large airlines also did. The present trend is to cost cutting airlines like Ryan Air.

     

    The same will happen to banks. Large banks mislending to the rich have run into losses that have created the slump. Politicians, thinking they are saving the world, are mislending huge sums to these mislenders and will eventually make the slump worst.

     

    How to create cost-cutting banks? Begin the story with the crosshead below, peculiar as it may seem.

      

    START IN A STARVING VILLAGE

    The Nobel peace prize for 2006 was controversially awarded, in Oslo, to a “banker for the poor” in usually unfashionable Bangladesh. Since the microcredit system pioneered by this Dr Muhammad Yunus really has lifted record millions of Bangladeshi women from the world’s direst poverty, some of the world’s toughest tycoons have thrilled to his stated aim to “harness the powers of the free market to solve the problems of poverty”.

     

    To his fans’ delight and astonishment, he is achieving exactly that. In the past quarter of a century, his Grameen Bank has lent (without collateral or lawyers) increasing billions of dollars to millions of poor women in the previously starving villages of Bangladesh, and got an extraordinary 99% repayment back. His often illiterate customers have started millions of successful small businesses in unimagined fields like mobile telephone ladies and saleswomen of the world’s cheapest yogurt. All these successes have been won by keeping costs incredibly low. A banking operation that would cost Goldman Sachs $100 in New York or London would cost Grameen in Bangladesh well under 100 cents.

     

    This is a huge development in human history. Money can now be directly channelled into productive use by the world’s poorest people, while unsuccessful lending to the rich has caused a world slump. How do we switch custom to cost-cutting banks?

     

    During Bangladeshi’s terrible famine year of 1974, Dr Yunus ( who had won his doctorate in economics in a free market American university, which most founders of banks have not done)  came back to his 1940 birthplace of Chittagong, as professor of economics at the university there. He started lecturing on his republic’s 5 year plan, which like most 5 year plans was economic nonsense. In search of reality he took a field party of his students to one of the nearby famine threatened villages. His group analysed that all 42 of the village’s small businesses (such as tiny farm plots and market stalls) were  indeed going bust unless they could borrow a tiny total $27 on reasonable terms.

     

    The first thought was to give the $27 as charity. But Yunus lectured that a social business dollar, which had to be paid back after careful use in an income generating activity was much more effective than a charity dollar, which might be used only once and frittered away.  The careful use of loans in very small quantities, says Yunus “means that you bring in a business model, you become concerned about the costs, the revenue, how to bring more efficiency, new technology, how to redesign, every year you review the whole thing. Charity doesn’t bring that whole package”.

     

    Mercifully, all those first 42 tiny loans were fully repaid, and lent back. After 9 years of further experiments, Yunus in 1983 founded his Grameen Bank. Its priority was to make loans that were desperately needed by those of the poor that did repay them. Indeed, he argues that “access to credit is a human right so long as that credit is repaid”. This is the reverse of the usual banking priority, which is first (and in credit crunches only) to make the safest loans those to the rich that can provide collateral.

     

    In these last 25 years, Grameen has provided increasing $billions of loans to poor people with that astonishing 99% repayment rate. In 2006, it had 7 million borrowing customers, 97% of them women, in 140,000 villages of Bangladesh. Microcredit had by then reached 80% of Bangladesh’s poorest rural families. Over half of  Grameen’s own borrowers had successful small businesses. The women borrowers predominated because they usually are the poorest people in rural Islam and proved best in paying back.

     

    When a Grameen bank manager goes to a new village, he has entrepreneurially to seek for poor but viable borrowers. He earns a star if he achieves 100% repayment of loans, and other stars if his customers are fulfilling most of the 16 guarantees that all customers are asked to pledge, ranging from intensive vegetable growing, through sending all their children to school, to renouncing dowries. A branch with no stars would be in danger of closing, so borrowers rally round with suggestions, such as which unreliable repayers to exclude. Borrowers from the bank who do repay are called owners of the bank and receive incentives such as opportunities for insurance, and for winning university scholarships for their children.

     

    An early income generator was the profession of telephone ladies. They borrowed enough to buy a cheap mobile phone from a Grameen subsidiary. They draw fees for phoning to see if more profitable prices for crops are available in a neighbouring village, and from anybody who wants to hire the phone to contact the outside world. This is a job that could only become important in a microcredit setting. The owner of a mobile phone in richer suburbia would not find many customers to hire her set.

     

    One special desire of Yunus  was to improve the nutrition of poor children in Bangladesh , and he formed a social business with the largest French food multinational. This Grameen-Danone test marketed to find what sorts of fortified yogurt Bangladeshi children would like.  Although Danone at first wanted large plants with refrigerated systems, Grameen won the debate to make them small plants which bought local milk. It hired very cheap local distributors who knew which families had children who might buy the yogurt at a few cents a cup. To keep the price that low, Danone had to agree not to pay any dividend from the sales of the yogurt in Bangladesh. but its $1 million investment remains returnable and it has learnt a lot about sales of a new product in poor countries.

     

    A French water company is forming a similar social business with Grameen to remove arsenic from Bangladesh’s rural water supply. Some American computer tycoons (including Bill Gates) may help to find the best way to establish computer centres in remote villages. The telephone ladies will then face competition, but constant competition in new technology is one name of this game.

     

    Nobody is suggesting that Goldman Sachs, when it recovers, should operate precisely in Yunus’ mode. But some competition in sharply cutting costs in most banks will have to be part of the world’s new banking system.

     

    Microcredit will play a part in solving some problems that statesmen won’t yet believe. http://bankabillion.org

     

    Microcredit could also best move poor Afghans off growing 93% of the world’s present supplies of heroin, while international aid to understandably corrupt governments in Kabul do the opposite. At present international drug barons buy the heroin from Afghan farmers at a few pence per gram, then sell that gram in Mayfair or East Glasgow for around £60 per gram. This is not a distribution system with the needed cheapness and efficiency at which microcredit excels. A Yunus-type of bank might set Afghans, like Bangladeshi, more profitably at selling yogurt instead. Before Helemand province specialised in heroin its main product was fruit; microcredit could lure it back to that. Dive-bombing Taliban, who guard the poppy fields has been a vulgar commercial mistake.

     

    Yunus’ winning ways with Islamic women can be turned into exciting community exponentials in ending poverty in Africa. But at present Africa is held back from banking for the poor because so many of its children are dying with malaria and its adults with aids.

     

    A large number of US congressmen of both parties are asking the World Bank for a flexible grant facility of $200 million per year to build the capacity to find what systems of microcredit work where. This could best be combined with Dr Yunus’ proposal that an investigator of poverty should study in which districts poverty is falling and in which it is increasing. The banks or other bodies working in the successful areas should then be copied in the unsuccessful ones. When banking in the rich world recovers, a similar investigator might well be asked to report on what new systems of lending are working there too, and to discontinue the sort of banking whose losses have landed us in world slump.

    -------------------------------------------------------

    Some References From 25+ Years Ago

     

    Will NetFutures empower Yes We Can Economics http://www.normanmacrae.com/netfuture.html

     EF Scumacher : The heart of the matter , as I see it, is the stark fact that world poverty is primarily a problem of two million villages, and thus a problem of 2 billion villagers. The solution cannot be found in the cities. Unless the hinterland can be made tolerable, the problem of world poverty is intolerable, and inevitably will get worse 
    12:44 am edt 

    2013.03.01 | 2011.07.01 | 2011.06.01 | 2010.06.01 | 2009.09.01 | 2009.08.01 | 2009.06.01 | 2009.04.01

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    Some Reviews of Brand Chartering - How Brand Organisations learn Living Scripts

    Q&A welcome but please note current email is chris.macrae @yahoo.co.uk

     AllAboutBranding.com

    Different business units can't live the brand unless they participate in the knowledge of what it stands for. Brand Chartering is an example of a method  - the first and most widely practiced worldwide - which clarifies the kinds of questions everyone working on a brand should be permitted to ask about it, and where they feel that local customer needs or impressions are different from brand answers coming from elsewhere local employees must have the right to a facilitation process that takes everyone's concerns into account. In companies where employees' ideas are now connected through the intranet, facilitation of brand knowledge is getting ever easier provided your brand leaders have adapted to the different style that managing interactively involves.
     
    Chartered brands align employees' motivations; unchartered ones cause hidden agendas, political mistrust and destroy people's enthusiasm for the job, as well as destroying the trust/loyalty of the brand's intended customers.
     
    The original 1996 book of Brand Chartering is online and you are welcome to ask questions or tap into the worldwide experiences of implementing chartering by emailing Chris Macrae at wcbn007@easynet.co.uk


    You will also find that our work pre-anticipated all four og the major frames that David Aaker and Erich Joachimsthaler christened in 2000 as defining Brand Leadership, namely:

    • the connection of essence and identity
    • masterbriefing of integrated communications
    • brand architecture
    • organisation globally and locally

     

    The convergence of this common language at the core of brand leadership is most welcome
     

    Other Approaches

    Like any other multidisciplinary or multi-divisional knowledge approach, branding will only be actioned with employees' maximum energies and competences if the company's culture, training and other systems flow in harmony. Moreover whenever major changes are made to any of these organisational flows, people emotions and teamworking habits are unlikely to be in sync until you have rehearsed the new production at very fine levels of human detail.

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